tag:blogger.com,1999:blog-41815460236762016662024-02-19T02:04:32.864-08:00Arc Reactions IncAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.comBlogger93125tag:blogger.com,1999:blog-4181546023676201666.post-71667506883305916552015-10-23T09:10:00.001-07:002015-10-23T09:10:47.868-07:00Leftovers are feeding Calgary! Lourdes Juan and her team at LeftOvers are working hard to get food destined for landfill diverted to those that need it.
https://youtu.be/sQIgcpOaXB4
fulll article here:
calgary.isgreen.caAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-49205014373402950672015-10-23T09:06:00.001-07:002015-10-23T09:06:29.608-07:00HOP compost - AMAZING circular economyYou have to see this :
https://youtu.be/B_YU5oA5kzk
And for more information read here:
http://calgary.isgreen.ca/recycling/composting/hop-rocking-the-closed-loop-system-in-calgary/
Calgary ROCKS! Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-25496181950744031892014-10-03T11:15:00.001-07:002014-10-03T11:15:30.716-07:00Great SM starts here! SM Tip: Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
Your Calgary marketing agency
www.arcreactions.comAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-47694942571607040652014-10-03T11:14:00.001-07:002014-10-03T11:14:09.923-07:00Great design comes from YOUR Calgary marketing agencyThis colorful collection of molded wood stools also work great as side tables: http://design-milk.com/jo-stool-j-shaped-legs/
You have to see this!
Great design comes from YOUR Calgary marketing agency!
www.arcreactions.comAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-66777028216408686812014-10-03T11:12:00.001-07:002014-10-03T11:12:31.826-07:00SM ideas from your Calgary marketing agencyWhy is a marketing agency able to produce amazing social media results? We can show you how
http://www.arcreactions.com/services/social-media/
Your Calgary marketing agencyAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-43348911460566164992014-10-03T11:11:00.001-07:002014-10-03T11:11:08.454-07:00GREAT SM tip! Content and social media have a symbiotic relationship: Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.
www.arcreactions.com
Your marketing agencyAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-68413274292698260442014-10-03T11:09:00.001-07:002014-10-03T11:09:39.247-07:00Another great marketing tip from YOUR Calgary marketing agencyWhen it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts.
www.arcreactions.com
YOUR Calgary marketing agency
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-39216743935835618142014-10-03T11:08:00.001-07:002014-10-03T11:08:16.014-07:00Social media tips!If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.
Buyer personas help you define and target the right people, in the right places, at the right times with the right messages.
When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.
www.arcreactions.com
Your Calgary marketing agencyAnonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-47047537727807289932014-06-17T12:11:00.001-07:002014-06-17T12:11:09.715-07:00Make Your Next Email Campaign - News<div dir="ltr" style="text-align: left;" trbidi="on">
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Make Your Next Email Campaign - News</div>
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If you want to impress your boss at your next <a href="http://www.arcreactions.com/services/social-media/">social media
management</a> meeting, suggesting an email campaign may not go down well. <a href="http://www.arcreactions.com/services/email-marketing/">Email campaigns</a>
have a ‘jaded’ stereotype, of being the worn out, overused old Grandma of the
media marketing suite, but that image could not be further from the truth. For
every $1 spent on email marketing the return is … $54. That’s no small feat.
Image any other kind of media budget bringing back that kind of return…</div>
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Email campaigns work well, but may need a face lift to cut
through the white noise that social media creates. To this end, Quartz have
done some research that is not only interesting in its results, but for the <a href="http://www.arcreactions.com/">business savvy marketing executive</a>,
opens up a whole new avenue for reaching the people that count. </div>
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WHO?</div>
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<br /></div>
<div class="MsoNormal">
Quartz survey was detailed to look at the habits of business
executives and how they accessed their industry news; bear with me, this is all
relevant. They chose to interview 940 business executives to see how they kept
up with what was going on in their industry and what they looked for in gaining
that information. JACKPOT! If that means nothing to you, go ask your boss…</div>
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<br /></div>
<div class="MsoNormal">
For those of us who are in the marketing arena and strive to
continue to be one step ahead of the competition, this survey lets us see what
those men in the corner offices with panoramic views of the city, the decision
makers of the industry, base the effectiveness of their business decisions on, so
anyone that can get in right at the beginning, doing all the moving and
shaking, has more than a distinct advantage. </div>
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<br /></div>
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WHAT?</div>
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Business executives, despite having a myriad of media options
open to them, chose to use email newsletters to keep ahead of industry news over
any other type of delivery. 60% said that they opened and read their email
industry newsletters as one of the first three sources they turned to in the
mornings to catch up on the news. 56% of the executives said that email
newsletters were their top source of finding out what was going on in the
industry. </div>
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<br /></div>
<div class="MsoNormal">
Their appetite for email news continued when it came to
sharing what they consumed with email soliciting 80% of executives sharing content
within the industry, which topped <a href="https://twitter.com/arcreactions">Twitter</a>
at 43%, leaving <a href="https://www.facebook.com/ArcReactions">Facebook</a>
and <a href="http://www.linkedin.com/company/2970700?trk=tyah">LinkedIn</a> tied
at 30% as their platform of choice. </div>
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<br /></div>
<div class="MsoNormal">
These are the types of figures that cannot be ignored. What
are the decision makers of companies basing their decision on? It would appear
that it’s the content of email newsletters. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Jay Lauf, publisher for Quartz said, “The fact that they are
willing to consume and share, that was a great validation that if we do provide
interesting, relevant, useful content, even the most time-starved audience
could use it.”</div>
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It would appear he’s right.</div>
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HOW?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The study covered the way that the email newsletter was
consumed, which is great information for any marketing campaign. Mobile
devices, especially phones, caught the biggest slice of the executive groups
attention: 61% said they used a mobile device to receive the news. That broke
down to 41% phones, 20% tablets.</div>
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<br /></div>
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Executives were also tested on digital marketing. They were
asked to think of the last <a href="http://www.pinterest.com/arcreactions/marketing-that-sells-your-brand-dont-be-afraid-to-/">digital
ad</a> they could remember. The survey found that video ads are highly
memorable to executives: 54% cited a video ad as the last digital ad they could
recall. The second most remembered ad format to executives: sponsored content,
with 28%. What about a regular banner ad? Only 12% cited them as the last
advert they could remember.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With 75% of business executives spending at least 30 minutes
or more on industry related news, maybe it’s time to consider your next email
campaign. Presenting it as a newsletter may be just what you need to reach your
audience. With an open rate of between 40-50% it may be just the vehicle you
need to jump start your next evolution of digital media. </div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">It gets even better when you
realise that 86% of executives told Quartz they are interested in seeing more
branded content. 55% of respondents said they follow brands in their own
industry on social media and would like to see industry relevant ones in email,
and 47% said they would also follow brands outside of their line of work. Those
numbers jump to 73% and 64%, respectively, for the media industry - it must be
a common courtesy type of thing!</span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">When it comes to the device used
for adverts, 58% of executives said desktop ads were more memorable, while 42%
said mobile ads are memorable, with that type of result you can’t really go
wrong either way with adding branded adverts to a well written, industry focused,
company newsletter. </span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Email campaigns work well and by
using the research Quartz has produces, you can match your email campaign to
the needs of your target audience. With the information that has been provided you
can craft content that is relevant, digestible and influential. That provides a
document for success – and there may even be a promotion in there for you too. </span><br />
<br />
<div class="MsoNormal">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-54170758442416502362014-06-17T12:03:00.000-07:002014-06-17T12:03:09.892-07:00Win Back Campaigns – How Long Do You Wait?<div dir="ltr" style="text-align: left;" trbidi="on">
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Win Back Campaigns – How Long Do You Wait? </div>
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Marketing campaigns have many uses – but they ALWAYS have a
use. In a well-crafted, innovative marketing campaign contains a call to action
that resonates with the audience and drives them to be part of your product. If
you are canny with your marketing, well segmented email lists are aplenty in
your databases, and you have a choice of demographics to target. </div>
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Return Path have uncovered some great research that helps
keep your databases lean and productive, if you choose to listen what they say.
Much effort is put into collecting email addresses, but not as much effort is
put into keeping those lists performing at peak capacity, and even less is
known about keeping them relevant and how long they are productive. </div>
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Email marketing is economical and effective, and relatively
easy to use. You will have some demographics in a, ‘Shut up and take my money’,
database, but what about the others? How many of them need a seminal ‘win back’
email to galvanise them into action? Then how long do you wait for them to call
before consigning them to the ‘lost in cyber space’ list? It’s a tough
question…</div>
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… now here’s the answer. </div>
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PATIENCE IS A VIRTUE</div>
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According to the company Return Path, who analyzed 300
million email messages sent by well-known brands to over 100 million consumers,
many marketers are giving up too early. On top of that, Brands from different
industries sending out these emails were also choosing to drop subscribers at
random, stopping sending emails to 4% of subscribers even though it appeared
that 85% were not actually active. </div>
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In both cases research bailed out the fact that your mother
was right – patience is a virtue. </div>
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The study reads:</div>
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<em><span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">Approximately 12% of all
win-back messages were read, typically within a few days of delivery. However,
as many as 45% of recipients later engaged with the sender’s email program,
taking an average of 57 days – nearly two months – to read additional messages.</span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">Let’s look at what that means in a real life application.</span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">A marketer’s goal may be that they want an open rate within a few days
of delivery, so may mark an account as ‘inactive’ after that small of a window.
If 45% of recipients engage with the email originator within 57 days, 45% of
those accounts are not dormant – they’re just not opening their emails very
quickly. </span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">If anyone promised you an email open and success rate of 45% I am
guessing you would jump at it. In that case, the chances are you already have
it; you’re just switching off your metrics or deleting accounts before they
have a chance to think about it and answer. </span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">In this age where ‘instant’ in ‘in’, people still need time to think
and compare before committing. Give them that time. Do not cast someone off
because they don’t read their emails as often as you would like them to, cast
them off because they aren’t engaging at all after you’ve given them some time
to think. And don’t be tempted to hang onto what you perceive to be ‘good’
accounts; if they are not active, they are not a good account. Move them out
and maybe, just maybe, you’ll move someone in that will be much more productive. </span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">GOOD THINGS COME TO MARJETERS THAT WAIT</span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">Return Path suggests that 90 days is the magic number for evaluation.
After a win back email is sent watch your audience carefully, the first 9 days
is usually the time you get the most activity, but for the highest activity
wait for 60 days before making any productivity decisions, and 90 days for any
culling decisions. </span></em></div>
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<em><span style="font-family: "Calibri","sans-serif"; font-style: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">The study also uncovered that Win Back databases also needed to be
segmented for best effect – by mailbox provider. The study said:</span></em></div>
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<i style="mso-bidi-font-style: normal;">“The findings show
that mailbox providers’ definitions of inactivity, and their tolerance for
inactivity before filtering messages, are different enough to necessitate
customized win-back campaign formulas.”</i></div>
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What that means is that each mailbox provider had its own
metrics for abandoned mail and spam filtering, so a different subject line or
content could make all the difference to open rate for some providers. Universal
subject line success were ‘Miss You’ and ‘Come Back’, but it may take some
investigation to find out what works for your demographic. </div>
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It appears that as far as the open rate and read rate for
different providers are concerned the results are also varied. AOL had the
highest read rate at 23 percent. The average overall read-rate was 14 percent,
with Gmail subscribers at 16 percent and Yahoo subscribers at 15 percent. This
could have a lot to do with the metrics they use for abandoned mail, but gives
you a good insight into what to expect. </div>
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Win Back emails are a great way to make your calls to action
profitable for a long time, and makes your email lists work for the maximum
amount of time. With these new benchmarks from Return Path you can monitor your
databases and make them lean, mean, marketing machines – if you give them
enough time to open, read and digest; the result could well be the same whether
you are emailing Mr Tortoise or Mr Hare. Mr Tortoise was right, sometimes slow
and steady really does win the race. </div>
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</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-18475548483215274542014-05-30T12:41:00.001-07:002014-05-30T12:41:55.043-07:00Embedded Photos – the next generation of copyright? <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT3vg5fDNaEV2LWnGLQDowTyXCuJ_YBSlT2xvCemSkNWgJKsVYF9FStDsRZYG3xz8KNxL4_Fs87KwvDK2o8t5MEf7Qcu3IQj01DCH_dXtgocDQZuBTSR4a6qrcyHEkQWd0F6wtmQVJRpc/s1600/A-photographer-with-a-cam-006.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT3vg5fDNaEV2LWnGLQDowTyXCuJ_YBSlT2xvCemSkNWgJKsVYF9FStDsRZYG3xz8KNxL4_Fs87KwvDK2o8t5MEf7Qcu3IQj01DCH_dXtgocDQZuBTSR4a6qrcyHEkQWd0F6wtmQVJRpc/s1600/A-photographer-with-a-cam-006.jpg" height="192" width="320" /></a></div>
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<br /></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Embedded
Photos – the next generation of copyright? </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">In March
this year one of <i style="mso-bidi-font-style: normal;">the</i> biggest photo
image companies made a landmark decision and took their <a href="http://www.arcreactions.com/">marketing</a> in a brand new direction.
Brave? Maybe. Risky? YES! But as the pioneer Jenner tested the small pox
vaccine on himself just to prove that it worked, most ground breaking ventures
contain a breathtaking amount of risk. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Getty
images is a name most people connect with stock photos, and one from which most
people can recognize at least one or two images from major marketing campaigns,
has taken the way they allow people to use their image in a gutsy direction. For
more than a hundred years Getty have captured history and images of daily life
and had them available for use. Their database was protected by a watermark on
the image – if you wanted the watermark removed, you paid for it. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">In line with
the digital age, Getty have decided that that approach does not work.<span style="mso-spacerun: yes;"> </span>A</span>ccording to Craig Peters, a business
development executive at Getty Images, watermarks as a means for protection
does not work. </div>
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<br /></div>
<div class="MsoNormal">
"Look, if you want to get a Getty image today, you can
find it without a watermark very simply," he says. "The way you do
that is you go to one of our customer sites and you right-click. Or you go to
Google Image search or Bing Image Search and you get it there. And that's
what's happening… Our content was everywhere already."</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">If you look
on any social platform you can see thousands of <a href="http://www.pinterest.com/arcreactions/photography-that-has-power/">images</a>
that may or may not be copyrighted all over the media so it’s hard to doubt his
theory. Most are on non-revenue generating pages so there is little point
taking any action as they have no means to pay. The reason they are on these
pages is because they have been copied from another site… for free. Anything
more expensive than free, and they probably can’t afford it. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To bring Getty Images into the digital age and align its
revenue process with new technology they are dropping the tried and tested for
over 100 years watermark on the bulk of its collection. An open-embed program
will be included with each digital image that will let users include any photo
they want anywhere they want, as long as the service gets to append a footer at
the bottom of the picture with a credit and link to the licensing page. For
small-scale WordPress <a href="http://www.arcreactions.com/calgary-marketing-blog/">blogs</a> with no
image budget, it still provides what they want – free imagery. What Getty hope
is that if the internet users have a legal and free way to use the images it
will lead to a revenue stream as the relationship matures and, more
importantly, Getty has control over the embedded images. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Everyone is familiar with the advertisements that appear on <a href="https://twitter.com/arcreactions">Twitter</a> or <a href="https://www.youtube.com/user/ArcReactions">YouTube</a> before viewing
images and the same iframe technology will allow Getty to the do the same to its
properties. It could also be used collecting data from users. "We've
certainly thought about it, whether its data or its advertising," Peters
says of how Getty will use the embed feature, but as of yet, none of the images
include these features so far. "We've seen what YouTube's done with
monetizing their embed capabilities," Peters says. "I don't know if
that's going to be appropriate for us or not."</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Getty has bought in this new approach to an old problem
because they are trying to legitimize those using the images for well-meaning
purposes whilst also supporting the photographer’s integrity and revenue
stream. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
"The principle is to turn what's infringing use with
good intentions, turning that into something that's valid licensed use with
some benefits going back to the photographer," says Peters, "and that
starts really with attribution and a link back."</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Will it work? We hope so. Images on the web are here to stay
and Getty has come up with a way that both cash strapped info blogs and service
providers can get what they need. In a way Jenner and Getty are more similar
than at first they seem. Except I don’t think Jenner has a photo of Getty
safely tucked away and watermarked with the rest of his pioneering equipment. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-59542426551472902152014-05-28T17:26:00.001-07:002014-05-28T17:26:12.726-07:00Using Images to WOW Your Content Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Using Images
to WOW Your Content Marketing</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Images have
always had to power to convey messages in clear and concise manner, but it
would seem that marketers have been slow to catch on to their true power. For
decades images were used to make a message more appealing or clever, but no one
seemed to see that images, particularly photographs, had the power to BE the
message. It wasn’t until <a href="https://www.facebook.com/ArcReactions">Facebook</a>
bought <a href="http://instagram.com/arcreactions">Instagram</a>, and the
marketing world stood agog as <a href="http://www.pinterest.com/arcreactions/">Pinterest</a>
had nothing short of a miraculous and meteoric rise to be the marketing super power
it is today, that photographs were acknowledged as a medium that could carry a marketing
message much further than content alone. Essentially, the medium became the
message. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Images have
become pivotal in the social activity across all social platforms. Facebook by
far dominates the social media scene and the most common activity on Facebook
is – sharing photographs. </span></div>
<div class="MsoNormal">
<span style="mso-fareast-language: EN-CA; mso-no-proof: yes;"><br /></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPHcLKOJWDHwl_y8GDss9d_0GT_mUEoSWEB9OdcGfnRiuryw6uWffQWLI5ocyKWtJpyUepKK8ZRuYzvs62RtsbZPitG2uqEBCEyNiVqnkmwW1lmXbsnXuH7PjF4O_EdbE6GAwZMQjH8lU/s1600/Social-media-facts-figures-and-statistics-2013-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPHcLKOJWDHwl_y8GDss9d_0GT_mUEoSWEB9OdcGfnRiuryw6uWffQWLI5ocyKWtJpyUepKK8ZRuYzvs62RtsbZPitG2uqEBCEyNiVqnkmwW1lmXbsnXuH7PjF4O_EdbE6GAwZMQjH8lU/s1600/Social-media-facts-figures-and-statistics-2013-10.jpg" height="269" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoHi2FyY2pym42mD2Akio9N1hE69taVfxVQR3Jm5w6WsdHhP-5pRkavWMej58mBh7GqWdycor-FJZrr5v2i4nL3fmu32_59qCEqXIzEWDroUZvIMIP6fzNs4gKfBwuShlNqj4aEQjBZLA/s1600/Social-media-facts-figures-and-statistics-2013-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoHi2FyY2pym42mD2Akio9N1hE69taVfxVQR3Jm5w6WsdHhP-5pRkavWMej58mBh7GqWdycor-FJZrr5v2i4nL3fmu32_59qCEqXIzEWDroUZvIMIP6fzNs4gKfBwuShlNqj4aEQjBZLA/s1600/Social-media-facts-figures-and-statistics-2013-12.jpg" height="268" width="320" /></a></div>
<div class="MsoNormal">
<span style="mso-fareast-language: EN-CA; mso-no-proof: yes;"><br /></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div class="MsoNormal">
<span style="mso-fareast-language: EN-CA; mso-no-proof: yes;"><br /></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><a href="https://plus.google.com/+Arcreactions/posts">Google</a> also has sharing
images as their number one activity. </span></div>
<div class="MsoNormal">
<span style="mso-fareast-language: EN-CA; mso-no-proof: yes;"><br /></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Uploading and
sharing Images are the number one activity across most social media platforms so
basing your content around photos and images is one way to quickly and
effectively increase your exposure. If you can produce an image that captures
the imagination of your target audience it will spread quickly around the
internet, and with it, your company image. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Here are 7
ideas to help you choose images that are irresistible eye candy to your to your
customers and prospective clients and make sure you are not forgotten. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">1: <b style="mso-bidi-font-weight: normal;">Quality</b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Make sure
your images are of professional quality. No one will be attracted to a badly
lit, insanely placed product that is blurry or obscured. Your product or
service is the star of the content, so make sure you place it so. If you do not
have the right equipment and knowledge you cannot produce high quality images
that improve your company image, hire <a href="http://www.arcreactions.com/">someone</a>
that will. Your marketing will be memorable – you want to make sure it’s
memorable for all the <i style="mso-bidi-font-style: normal;">right</i> reasons. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">2: <b style="mso-bidi-font-weight: normal;">Make It Real</b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><b style="mso-bidi-font-weight: normal;"> </b> </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">There are
thousands of standard marketing images around the internet that will showcase
the product you sell. They may be clear, uncluttered, professional images that
allow the consumer to see what he is buying. What you need to do is to put the
product in context of use to catch the eye of your target audience. You want
them to be drawn in by looking at what the product can do for them and the
right image is exactly what you need. It can showcase WHAT your product is
capable of and how your consumers need it, and need to buy it from you. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">3: <b style="mso-bidi-font-weight: normal;">Weave a Web</b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span>Let your picture tell a story. It may be
narrative of best practices for the use of the product of service, or showcase
your organization and what makes you difference. You may choose to take images
of your staff or location to show the company behind the product to build
confidence, but your images must tell a story, bringing the customer closer to
a sale. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">4: <b style="mso-bidi-font-weight: normal;">Show Your Face</b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">It’s a
known fact that people sell to people. Humanize your images. By putting people
in your photos you create a bond of trust with your potential customer and give
them the reassurance to know that there is a human face behind the marketing.
Whether it’s a customer’s view of your product, or your staff, people make your
product more credible. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">5: <b style="mso-bidi-font-weight: normal;">Step by Step</b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Use your
photos to produce step by step instructions or progress the journey. Images are
much easily digested and more expressive Use them to bring your customer to
where you need them so they are fully armed to make a buying decision. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">6: <b style="mso-bidi-font-weight: normal;">Make it News</b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Use current
events and related current affairs to promote your brand. You can use it as a
parody, or a compliment, but look at what images are current and quickly
release your take on the news with your product or service as the star on your
social media. You have to be swift, but it can also easily go viral. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">7: <b style="mso-bidi-font-weight: normal;">Get Your Audience Involved</b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">90% of
people have a cell phone capable of taking photos and instantly downloading
them onto the internet. Why not harness the power of people selling to people
and get THEM to upload their photos and sell your product for you? It’s easy to
organize if your have a web site and very effective for audience involvement
across all social media platforms. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">People are
visual learners and well thought out, high quality images are one way to effectively
market your product, but also to strengthen your brand and improve your company
image. Raise that bar on your content marketing by including images that sell. </span></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-42731192856841853502014-05-17T08:51:00.003-07:002014-05-17T08:51:53.570-07:00The big 5<div dir="ltr" style="text-align: left;" trbidi="on">
Every now and again we find web content that really strikes a chord with us for a number of reasons. Here are five web sites or news articles that we think will have an impact on the direction of <a href="http://www.pinterest.com/arcreactions/marketing-that-sells-your-brand-dont-be-afraid-to-/">online marketing</a>, <a href="http://vimeo.com/arcreactions">digital marketing</a>, content marketing and <a href="http://www.arcreactions.com/">web development</a>. <br />
<br />
What do you think?<br />
<br />
Sonny in iRobot is one step closer? <br />
<a href="http://www.bbc.com/news/technology-26366888">http://www.bbc.com/news/technology-26366888</a><br />
<br />
How much has marketing REALLY changed?<br />
/<a href="http://www.unmarketing.com/2014/02/26/are-tradeshows-still-worth-it/">http://www.unmarketing.com/2014/02/26/are-tradeshows-still-worth-it/</a> <br />
<br />
Are you a LinkedIn zealot?<br />
<a href="http://www.inc.com/bill-murphy-jr/9-ways-to-be-less-annoying-on-linkedin.html">http://www.inc.com/bill-murphy-jr/9-ways-to-be-less-annoying-on-linkedin.html</a><br />
<br />
Dead links? OR live?<br />
<a href="http://www.internetmarketingninjas.com/blog/link-building/links-dead-long-live-links/">http://www.internetmarketingninjas.com/blog/link-building/links-dead-long-live-links/</a><br />
<br />
The crest of the wave in 'paper' marketing<br />
<a href="http://www.arcreactions.com/transparent-plastic-business-cards-2/">http://www.arcreactions.com/transparent-plastic-business-cards-2/</a><br />
<br /></div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-41846807224652288122014-05-10T13:36:00.002-07:002014-05-10T13:36:10.280-07:00Making Gif’s Work in Online Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvA9DGyCUpYXWgCK7M6WNCHoq0AXMFijhveYMtMeS-aQDJKw0fy73G6MnFPPgrN0nbdal57ySNsZL8usSsUHXutF0pYnhhIWreCfRSeoicuBvXihhlm-mUkum8NZ-ckjIwTMvtL_lKA6U/s1600/542f1c_c382b5a017c2e16c2de80330a9cde30e.gif_srz_250_251_85_22_0.50_1.20_0.00_gif_srz.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvA9DGyCUpYXWgCK7M6WNCHoq0AXMFijhveYMtMeS-aQDJKw0fy73G6MnFPPgrN0nbdal57ySNsZL8usSsUHXutF0pYnhhIWreCfRSeoicuBvXihhlm-mUkum8NZ-ckjIwTMvtL_lKA6U/s1600/542f1c_c382b5a017c2e16c2de80330a9cde30e.gif_srz_250_251_85_22_0.50_1.20_0.00_gif_srz.gif" /></a></div>
<div class="MsoNormal">
Making Gif’s Work in Online Marketing</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For some marketing devices you can put a decade to the
campaign by the images they use. 3 color block images – the 50’s, photos of beach
with a pink sky filter – the 70’s, heavily photoshopped images – the 90’, but
what about today’s online marketing images? When people look back at the Teeny
decade they will be able to identify us by … the Graphic Interchange Format. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If the 21<sup>st</sup> century has somehow passed you by, a Graphic
Interchange Format is also known as a Gif. According to a reliable team of
Calgary Web designers, a gif is a series of photos that are strung together in cycle
so that it looks like the image is moving, almost like an animation. Remember the
‘flicker books’ you did as a kid where you drew a series of horse pictures on
the corner of book then flicked through rapidly to look like your horse was
moving? Same thing, only way more technical. </div>
<div class="MsoNormal">
The Gif has swept through popular culture like a plague
where it has been used to impress, express and progress stories, life events
and new happenings. It seems its part of human nature to be drawn to moving
images, especially those that are clever and intriguing. They can be added to
signatures, posted on social media and shared around the globe. It is a great way
to get noticed. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A savvy online marketing professional (are we back to that reliable
team of Calgary Web designers?) would have to ask themselves – Is there a way
to use Gif’s in online marketing that works? The answer to that is: Yes, there
is. And BOY! Does it work!</div>
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<br /></div>
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The ecommerce company <a href="http://www.internetretailer.com/2008/03/31/putting-pitches-to-the-test?p=1">Blue
fly</a> found that by including a Gif in an email campaign drew in 12% more revenue.
An LA based evening wear retailer also did a test and sent out two identical
emails, except one had a single frame image taken from a Gif, the other had the
full moving Gif. There was a 26% increase in click through rate for the
animated Gif over the single image. It’s defiantly worth making a Gif and
seeing if it works for you. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are some guidelines to help you make a success of your
online marketing: </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Small is Beautiful</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Try not to make your images exceed 100kb is size. If it’s
too large a file to upload people will delete before they even get a chance to
see it, and with 48% of emails opened on mobile devices you need to make sure
your Gif accommodates mobile limitations and slow networks. Don’t be tempted to
save space and have a ‘Download More’ button in your email as it’s unlikely to
be clicked through for a Gif and steals the effect. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The best practise for a Gif enhanced email is to keep it a
40mb in total and use that space to tastefully accentuate your marketing in a
subtle manner. You want to impress, not over power. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
File It Right</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you’re looking to keep your Gif small use the HTML format
in your email, or JPEGS for a photo. Use a GIF to condense and animated story
or a teaser with a call to action. </div>
<div class="MsoNormal">
GIFS are not a small sized image but are preferred over
video or Flash as they are smaller to include in an email. Don’t be tempted to
make anything too complicated for email marketing, simple graphics involving
colours or lines work well and speed up the download in your email. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Less is More</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Be dignified with your Gifs. Choose a one that will lead the
client to a call to action or highlight the important part of your message. If
you are using online marketing to promote products, then a simple GIF can
highlight the images and create interest quickly and easily. You just don’t
want to light up your email like a Christmas tree. Just one, or at a push, two
per email. Always leave them wanting more. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Test, test, test</div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">It’s important to test the final
email to make sure there’s no hidden code making it bulkier than it needs to
be. To cut down the size, email software company <a href="http://www.responsys.com/blogs/nsm/email-marketing/dropping-preholiday-email-weight-light-emails-make-happy-users/">Responsys</a>
(not a reliable team of Calgary Web designers, but the next best thing …)
recommends updating the file to share as many images between mobile and desktop
version as possible, and swapping foreground images for background images that
are only loaded from the server when visible.</span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Whatever your skill at Gifs or email
marketing it’s worth getting a good understanding of both and using them to
raise the bar on your online marketing to a whole new level. If you haven’t
tried either before – do it! You haven’t got much to lose – and an awful lot to
gain for little or no outlay. Welcome in the 21<sup>st</sup> century and WOW it
with your totally cool, beautifully produced, marketing Graphic Interchange Formats.</span><br />
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<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-38223808801426873002014-05-09T12:01:00.002-07:002014-05-09T12:01:39.805-07:005 Ways to Write an Email That Sells<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="MsoNormal">
5 Ways to Write an Email That Sells</div>
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<br /></div>
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We all have a love/hate relationship with email campaigns.
Some of us avoid our mail box for as long as possible knowing that it will be
full of emails from companies touting their wares – and that’s even before you have
looked in your spam filter! That is until that one email that comes in that
REALLY applies to you and your needs and makes you very excited to use the
knowledge you’ve gained and move forward in some way. Online marketing can seem
like a double edged sword – on one hand it’s accessible and not too difficult,
on the other - hard to be good at. It’s this love/hate relationship that causes
nightmares for anyone who has to create an email that sells, but it really shouldn’t
be something to be afraid of. </div>
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<br /></div>
<div class="MsoNormal">
Why do people still use email campaigns if most of them have
a negative attitude toward them? (Delete, delete, delete) Let’s a take a look
at a few figures about email campaigns and see exactly what kind of a
reputation they deserve. </div>
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The ROI on a marketing email is around $44.25 for every
dollar invested. That’s HUGE! That makes an email campaign economical and quantifiable.
</div>
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Those who read brand emails spend 85% more when shopping.
That’s another MASSIVE gain. Do I really need to say more? Email campaigns are
cheap and work! That’s why you see so many of them in your mailbox. </div>
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<br /></div>
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So how do you maximize your email campaign and make it into
a lean, mean, marketing machine?</div>
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<br /></div>
<div class="MsoNormal">
SEGMENT</div>
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<br /></div>
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Optimize your copy for your real life contacts. Segment your
email list to make sure you are targeting the right audience. It has been
reported that the average person is bombarded with over 5,000 advertising messages
each day so if you continually send out online marketing that is of no interest
to your chosen demographic you will condition them to hit the delete button as
soon as they see your email address in the ‘From’ line. You can segment your
lists in many ways such as stage in the buying cycle, interests, industry,
company size – absolutely anything that allows you to target your email to
someone who is highly interested in what you have to offer. </div>
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<br /></div>
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According to HubSpot, eMarketer did a survey and found that
85% of marketers segment their lists in the following ways, and got the
following increases:</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrx8mXW3gxlr_pCwXAo98yQAPoWDYsQrGuBy0N_I15VqezzPX2b0M1wEFsQurqVNTsDBE8UTYFNZkQ2lmgHq1sikYmiLkWmQAO1Nj0U05F1gYw1FDN8dAX6DgusfUdqG1uh6uFDlGu8vU/s1600/hubspotcredit.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrx8mXW3gxlr_pCwXAo98yQAPoWDYsQrGuBy0N_I15VqezzPX2b0M1wEFsQurqVNTsDBE8UTYFNZkQ2lmgHq1sikYmiLkWmQAO1Nj0U05F1gYw1FDN8dAX6DgusfUdqG1uh6uFDlGu8vU/s1600/hubspotcredit.jpg" height="230" width="320" /></a></div>
<div class="MsoNormal">
<span style="mso-fareast-language: EN-CA; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That’s twelve good reasons to segment your lists. </div>
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<br /></div>
<div class="MsoNormal">
CONTINUITY</div>
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<br /></div>
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Do not fall into the trap of thinking that if you put an eye
catching ‘Everything Must Go’ offer in the subject line, then only offer a 10%
discount off selected items in the body of your email that people will be
fooled into opening all your emails. They may open it once, but after that they
will be unlikely to open one ever again. Build trust with your clients by
offering value in your email and representing it honestly in the subject line. People
are very wary of spam and consider most emails as spam until they prove
themselves otherwise. </div>
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<br /></div>
<div class="MsoNormal">
Make sure you always offer value in your subject line and
continue it through your email in a professional and confident manner. You don’t
want your client to only read that email, you want them to open all your future
emails too. </div>
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<br /></div>
<div class="MsoNormal">
MAKE IT PERSONAL</div>
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<br /></div>
<div class="MsoNormal">
The segment you have sent the email to may contain thousands
of contacts but you email mustn’t intimate at that. You need to make it
professional, yet personal, and one of the best ways is to write it in the ‘second
person’. Write like you were speaking to friend. Use their name at the
beginning if possible. Make it seem like you already have a relationship of
trust. </div>
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<br /></div>
<div class="MsoNormal">
If you are writing to a generic company name such as a ‘Calgary
Graphic Design Agency’ and do not have a name or contact, still use the second
person. Try to not have the name appear anywhere in the text as referring to
your customer as a ‘Calgary Graphic Design Agency’ may be true, but is also
patronising – a bit like meeting them in person, knowing their name but calling
them ‘Human’ all the way through. ‘It was nice to meet you, Human’, is no way
to win friends and influence people.</div>
<div class="MsoNormal">
Use phrases like, ‘If you need….’, ‘You’re probably
wondering why…’ or ‘We will be there to help you through the whole process’. This
sets the tone of being interested in your customer – and not the sale. </div>
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<br /></div>
<div class="MsoNormal">
INFORMATION</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s always a good idea to keep up with what your
competition is doing but when you compose a marketing email, it’s essential.
Look around and see what others are doing, how they are doing and evaluate how
it is being received. Make sure you do the same with your campaigns too. Don’t be
afraid to follow a template that works and keep using it until there is a need
to change. Take some time to evaluate everything about your email campaign and
keep a note of it. After a few successful ones you could find that you have a
formula that hits the mark every time. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
KISS YOUR SUBJECT LINE</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Any information on useful tips for writing an email campaign
will tell you how important your subject line is – you know that! Think about
the emails you chose to open before you read this article – what made you open
them? One thing other useful email tip articles may not cover is the importance
of the length of the subject line. You have to always think of ‘KISS’ when
writing the subject line – which is Keep It Short and Sweet. The question is –
how short? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Mailchimp did a survey on their customer and tested over 200
million subject lines in emails and rated their success. The results? Here they
are: </div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNlkcRtGNCR7Mbf7a-HzMuuSCArDQGzT36bjIbGlxtbUuNaVLQsNekXzcg5xuHkV2aeutZq6l-qVOguS2ZSSfFVKwEbxSHlXl6MPXsFyqiZbcYR2V3yUJfQzfQWAiJXh2K1QTHaXzFrKY/s1600/length.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNlkcRtGNCR7Mbf7a-HzMuuSCArDQGzT36bjIbGlxtbUuNaVLQsNekXzcg5xuHkV2aeutZq6l-qVOguS2ZSSfFVKwEbxSHlXl6MPXsFyqiZbcYR2V3yUJfQzfQWAiJXh2K1QTHaXzFrKY/s1600/length.jpg" height="103" width="320" /></a></div>
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<span style="mso-fareast-language: EN-CA; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As you can see, the shorter the subject line, the higher the
open rate, and the higher the click through rate. When reading those statistics
I wondered what kind of an email subject line was 4 characters long – how about,
‘Open’. Would it work? Try it and find out. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you want an online marketing that is cheap to run and
very effective, then you need to start a ‘love/love’ relationship with email
marketing. With a little practise you can make it work for you, just be sure
you have the right tools and have done all your preparation – your success rate
will thank you for it. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-25929159377431717362014-05-08T12:39:00.005-07:002014-05-08T12:39:46.949-07:00Whatever Happened to the 4 P’s? <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgizYmIqS2j6ZWRx6SyPaIcPz6n643ZqsJOzuShLoWZJU0PXk-q144HFFynCVL0fJROiItsonymd2OhS20eIGC3bM8qgHQ6CHIvHiAqFrMJjkVTB0T1-k-Op8M5y0gEI3DIxvKKYftMKU4/s1600/marketing+component+symbols.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgizYmIqS2j6ZWRx6SyPaIcPz6n643ZqsJOzuShLoWZJU0PXk-q144HFFynCVL0fJROiItsonymd2OhS20eIGC3bM8qgHQ6CHIvHiAqFrMJjkVTB0T1-k-Op8M5y0gEI3DIxvKKYftMKU4/s1600/marketing+component+symbols.jpg" height="320" width="295" /></a></div>
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<br />
<div class="MsoNormal">
Whatever Happened to the 4 P’s? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For decades the watchwords for savvy marketers have been
product, placement, price and promotion. The four P’s of marketing were the
ONLY guidelines for a complete industry and they were slavishly followed,
scratch that, and insert ‘Obsessively followed’ in its place. I have to admit
there were some fantastic uses of the four P’s that were works of genius, but
they all followed the same rules. As a marketer we have to ask ourselves, ‘How
relevant are the four P’s to today’s market?’ </div>
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<br /></div>
<div class="MsoNormal">
With the advent of the digital age EVERY industry has
changed. No longer do people wanting to buy a car pour over Thursday’s nights ‘Weekly
Herald’ classified ads or call the theatre to know the times of the latest
movies, even medical professions use the internet for information and
education, so as the audience has moved to a different way of searching for
products and services the marketers need to move to follow them – and then over
take them. You can’t lead from behind. So it’s really time for us to let go of the
4 P’s, and roll in… the four C’s of <a href="http://www.arcreactions.com/">digital
marketing</a>. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
CREATE</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The key of digital media is the art of creating EXCELLENT
content. Content is King. Success in the digital marketing arena relies on
creating great content – and a lot of it. Is it easy to maintain work of a
sufficient quality to keep people engaged? No, not really, and extremely time
consuming, but it has to be done to cut through the white noise of the internet
that threatens to drown you out at every junction. Doesn’t sound that hard?
Just bear in mind the average attention span of a person these days is 7
seconds – that’s one second less than a goldfish… you’ve got to grab them – and
you have less than 7 seconds to do it in.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Digital advertising has opened up a whole new arena in marketing
creation. There is a huge range of devices that can be incorporated into
digital advertising – <a href="http://vimeo.com/arcreactions">video</a>,
animation, audio, image, image manipulation – the list goes on. It’s a
wonderful opportunity to create something truly engaging by using mixed media
marketing and blazing a trail for others to follow. <span style="mso-spacerun: yes;"> </span>The marketing concepts are truly limitless. </div>
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<br /></div>
<div class="MsoNormal">
CURATION</div>
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<br /></div>
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Curation is one aspect of <a href="http://www.pinterest.com/arcreactions/">digital advertising</a> that is
vital but sometimes overlooked in concept meetings. Forget what the word curation
conjures up – a museum worker tortoise shell glasses and a mustard colored vest
won’t help you here. The art of curation is being able to pull information out
of the material and get it organized for use and reuse. This needs to happen on
two levels. Your chosen demographic needs to be able to draw out the important
information that leads to buying behaviour from the marketing you produce and
then be able to save it for use and later reuse. There are so many options for
curation that the campaigns can be limitless, the challenge is how to get your
customers to find them and motivate them to use them. You really don’t have a
choice of whether you use social media or not, just a choice of how well you
use it. </div>
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<br /></div>
<div class="MsoNormal">
Digital marketing also needs to be able to auto-curate a
campaign. Nearly all digital platforms have the ability to accept any format so
anything you create for one digital campaign can be used on another. This is
essential for company branding and company image. It has never been easier to upgrade
or extend a marketing campaigns range by creating, storing and organizing the
right media. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
CONNECT</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One aspect of marketing that is new to the digital age is
the interrelationship of all the different social media platforms. It used to
be that you could dominate one area of marketing, say commercials, and that
would carry your marketing in other areas, but this one stream dominance no
longer washes with a tech savvy audience. 50% of the world’s population is under
the age of 30 and 53% of those would rather lose their sense of smell that
their technology. Did you also know that Grandparents are the fastest growing
demographic on twitter? If you don’t have a strong presence across all digital
media and social platforms your chosen demographic may already be in front of
you and pulling away quickly. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Digital media connects people. Digital marketing connects
people to people and to the products and services they need. It also connects
all the different media together to affect your audience and to create a buying
behaviour. Mixed media marketing is the way forward, connecting marketing media
to the people. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
CULTURE</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Marketing is no longer an experience these days – it’s a culture.
People log onto social media and cyber space and browse for something to do. The
influence of social media on daily life is huge. People cook by it, educate themselves
by it, relax by it but most importantly shop by it. The figures bear that out; 53%
of people recommend products on Twitter and 93% of all purchases start on the
internet. That is not as surprising as the fact that 90% of people trust social
media shopping recommendations when only 14% trust advertising. The digital age
is now a culture, so your mixed media marketing needs to adapt to that fact and
work with it. It’s the difference between success and failure.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you really want to see how well capitalizing on the four
C’s of digital marketing works, take a look at this <a href="http://www.arcreactions.com/">Calgary Marketing company</a>. They own it
like a boss! It’s time to take ownership of how the market is changing and lead
from the front. Its’ easy – when you know how. </div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-32256227181322470602014-05-02T14:49:00.001-07:002014-05-02T14:49:31.108-07:005 Important Rules You Need to Use on Your Next Email Campaign<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO6M6GRi2_L4ODU1fvopEIbd-lCoU-EwFSDSQjLjMtKf4AKEo89asSIO9kz1Pm1RxCyfQSSBGuJcPSJzHSvQKgQgvMskZUmWtd1nqnB_zjwD0akOsqnbyD8MyPYiamITawMufsiB2a-dQ/s1600/istock_000014811566large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO6M6GRi2_L4ODU1fvopEIbd-lCoU-EwFSDSQjLjMtKf4AKEo89asSIO9kz1Pm1RxCyfQSSBGuJcPSJzHSvQKgQgvMskZUmWtd1nqnB_zjwD0akOsqnbyD8MyPYiamITawMufsiB2a-dQ/s1600/istock_000014811566large.jpg" height="202" width="320" /></a></div>
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<div class="MsoNormal">
5 Important Rules You Need to Use on Your Next Email
Campaign</div>
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<div class="MsoNormal">
One of the ultimate weapons in any business marketing armoury
is the humble email campaign. Even though it has been around for many years,
and has been wildly overused by some companies, the email campaign is still a
highly effective at reaching out to your chosen demographic and influencing
them. The problem that this success has created means that you can no longer
sit down at your desk, tap out an email, hit send, then sit back and wait for
the world to come and knock at your door waving their money. Any <a href="http://www.arcreactions.com/">corporate branding agency</a> will tell you
that <a href="http://www.arcreactions.com/services/brand-development/">brand
development</a> is the key to any successful business marketing strategy and that
anything that leaves your company has to further to brand. </div>
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<br /></div>
<div class="MsoNormal">
We have got together with Calgary’s best and most effective
corporate branding agency and come up with 5 ways you can breathe a little more
life into your next email campaign and cut through the white noise of the inbox
that is simply superfluous junk mail.</div>
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<br /></div>
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One Size Definitely Does Not Fit All!</div>
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Before your hands hit the keyboard to type your marketing
masterpiece, think about your email lists. If you want to reach out to people
and be effective, make sure your lists are up to date. If you have purchased a
list make sure it is relevant to your market, demographic and company image.
Nothing screams ‘I am spam’, louder than something that has no relevance whatsoever
to the person receiving it. Your email campaign has a large element of brand
development about it, so develop it by contacting people who care. </div>
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<div class="MsoNormal">
How do you eat an elephant? </div>
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One bite at a time. And what does that have to do with your
Pulitzer Prize winning <a href="http://www.arcreactions.com/services/email-marketing/">email campaign</a>?
Apply the same principle with your email address database. Everything is much
more manageable and achievable in organized sections. Once you have a relevant
database, whether it’s a cleaned up one you purchased or one you have captured
from your own web site and social media, break it down into bite sized pieces. Organize
it. Group together by industry, company size, interest, product interests,
seasonal demand – absolutely anything that allows you to make your list more relevant
to THEM as a consumer. Some company’s may fall into more than one list and
others only appear on one, but whatever list they are on – make sure they want,
or can use, your product or service. Trim out the old or irrelevant and
discard; save them if you want to, but why keep email addresses that will not
buy? Is this time consuming? – yes. Painful? – that too. But this one act of
relevancy will pay dividends in your open rate and your success rate. You can’t
afford to ignore it. </div>
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Therein Lies the Treasure…</div>
<div class="MsoNormal">
<br /></div>
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Make sure your email campaign is full of great content. Don’t
go to all the trouble of organizing, writing and dispatching a huge email campaign
if what you have got to say is weak or boring. Make every word count! Attract
them with your <a href="http://www.pinterest.com/arcreactions/company-image-and-brand/">company
image</a> and lure them into your delicious web of products and service with
your enticing words. If you aren’t able to ‘wow’ them in three seconds – employ
someone who can. Nowhere will this pay off more than in the subject line. If
your subject line bombs – so will your email, and if you’re going for brand
development that is not the way to succeed. Corporate branding strategy was not
built on failure. </div>
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<br /></div>
<div class="MsoNormal">
Don’t be 2 dimensional about your email campaign either. A major
household company sent out an email and got a MASSIVE 82% conversion on it. Imagine
an 82% success rate! How? They simply put a .gif image in it. Think outside of
the in-box. Video, animations, teasers can all be sent in an email campaign and
may just be the ‘wow’ factor your customer is looking for. </div>
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<div class="MsoNormal">
Follow the Game</div>
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<br /></div>
<div class="MsoNormal">
Whatever system you use to administer your email campaign
make sure it provides you with metrics. You need to know what works, and more importantly,
what doesn’t. Test the effectiveness of a campaign, try something new, follow
the same old pattern – it really doesn’t matter what you do (as long as you
keep up your company image), but always track its success. You need to continue
building your brand and generating leads and the only way you can do this is to
know what is effective for your company. Boring as number crunching the bottom
line may be – it’s still the bottom line.</div>
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Give Yourself a Promotion</div>
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<br /></div>
<div class="MsoNormal">
Use social media to promote your email. Create a buzz about
it before it goes out, post teasers, ask questions - whatever device you need
to create anticipation. You want people to open it so use twitter, Facebook,
Linkedin, Google+ or any other platform available to whip up a frenzy before it
comes out and it will ensure that its read. It’s also a good idea to include
links to help people post the content on social media at the end of your email
so that you can get your customers promoting your product on their own social
media. Brilliant! </div>
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<br /></div>
<div class="MsoNormal">
Never be afraid of designing an email campaign as all it
takes to create an online marketing storm is a little bit of planning, a little
bit of work and a lot of exciting thinking. Work at giving the people that
elephant one bite at a time. You know they want it. Think about it. You can do
it – I know you can. </div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-26058059374355678072014-05-02T11:35:00.000-07:002014-05-02T11:35:16.552-07:00How do I get people to open my email campaign? <div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjZgTfX3aC0_EmVcENWpZhiqKpjo3UqXjOSnWGo1o1s_6yfsxVyUzJ-V5LvSbPk2SlFaVXnNJyan_ye0fod_LpNX9tS2H6lRbTW7dzCb0dt910TE3Ays0Nhzw0Ovxep1x9YifmRuDFg1U/s1600/email-marketing-strategy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjZgTfX3aC0_EmVcENWpZhiqKpjo3UqXjOSnWGo1o1s_6yfsxVyUzJ-V5LvSbPk2SlFaVXnNJyan_ye0fod_LpNX9tS2H6lRbTW7dzCb0dt910TE3Ays0Nhzw0Ovxep1x9YifmRuDFg1U/s1600/email-marketing-strategy.jpg" height="320" width="314" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How do I get people to open my email campaign? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Email campaigns are fantastic! They may have been around for
a long time but as one <a href="http://www.arcreactions.com/services/email-marketing/">Calgary marketing
company</a> points out, 88% of people open their emails up as soon as they wake
up – even before getting out of bed. That’s a huge online marketing market to
tap into and one that seems to be growing as the internet is becoming more
accessible and affordable everywhere. </div>
<div class="MsoNormal">
This accessibility is a delicious prospect to any marketer,
but take the fact that email marketing can be free and you have something that
is irresistible. All you need to do is build up an email address base and you
can send out emails to your hearts content at no extra cost. Most mail or
online marketing systems have some kind of address book set up to manage mass
mailings easily and by designing your web site to capture emails during
browsing, it really isn’t hard to make an effective email campaign on a
shoestring budget. Is this all you need to do? No, sadly, it’s not. Getting all
your ducks in a row before you even make the first stroke on a keyboard is imperative,
but as soon as you’re ready to type your masterpiece to have to ask yourself - How
do I get people to open my email? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Seasoned <a href="http://www.arcreactions.com/">Calgarymarketing company</a>’s know that writing the content for an email campaign is
nowhere near enough as complicated, or important, as writing the email title. If
you don’t have the right title you might as well send out a blank email as no
one will read it anyway. You will be amazed how hard it is to write a 6 word sentence
that galvanizes people into action, especially as your 6 word sentence may be
one of 30 jostling for prominence in an unsuspecting mailbox. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are a few tips to help you think of a blockbuster title
that will ensure your online marketing campaign is opened by a wider audience:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Consider a Newsletter</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Newsletters have a great open rate and if your content can
keep up the pace, a long history of successful open rates. <span style="mso-spacerun: yes;"> </span>Using the same title on every submission, however,
is not a good idea and will significantly lower your open rate, just a short,
simple explanation of what is inside and its value to your reader is needed and
will make sure they are engaged and willing to click through. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Magic 50</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Never go beyond 50 characters! Remember to ‘KISS’ your subject
line – Keep It Short & Sweet! If you can’t grab your reader’s attention in
50 characters, approach it from a different angle. If you think hard enough 50
characters is sufficient from something profound and eye catching. </div>
<div class="MsoNormal">
Apply the same principles to the ‘From’ segment, but be
consistent. You have your best chance of dodging the spam filter if you
establish a consistent, short, descriptive name. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
HELP! </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you want your online marketing campaign to have the best
open rate there are several things you need to avoid. The first one is … capitalization.
NO ONE WANT’S TO BE SHOUTED AT VIA EMAIL! It’s a bit like being in a different
country and seeing that one person who is trying to be understood in the wrong
language and thinks by simply shouting the same words louder means that the
message will get through. There is never a situation where capitalization will
increase your open rate. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There are some words that you really need to avoid using at
any cost, even though they seem like the perfect adjective drive the success of
the campaign. The word ‘Free’ for example. Using the word ‘Free’ in your
subject will trigger the spam filters of every mail box you send it too and
defeat the object of the email campaign. Spam filters are also keep a vigilant
look out for exclamation marks, passing them quickly on to the no-mans land
that shouting and ‘free’ emails are consigned to. Just don’t got there. <span style="mso-spacerun: yes;"> </span>Others words to avoid are ‘Help’ (sounds like
a begging letter), ‘Percent off’ (gives off the feeling you are desperate to
sell) and ‘Reminder’ (announces the arrival of something they have lived
without quite happily and maybe could live without a bit longer). They all
reduce your open rate significantly. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Personalizing a subject line does not affect your open rate,
but adding a city does. It’s the difference between, ‘I’ve been watching you –
I’m a but creepy’, and ‘Why not got involved in your area – we care!’. <span style="mso-spacerun: yes;"> </span>Words with a positive effect are ones like ‘Important
information’ (I need to know this), ‘Your XXX stats’ (useful information to
help my business grow) and ‘XXX Reader Survey’ (relevant and interesting,
something to be a part of – I’m important!). </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By taking the time necessary to choose the right subject
line you can significantly increase your open rate and get your company, <a href="http://www.pinterest.com/arcreactions/company-image-and-brand/">company
image and branding</a> right in front of the people you want to influence. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-35255932759636301612014-05-02T07:15:00.001-07:002014-05-02T07:15:06.874-07:00Email campaigns are alive and kicking and still pulling in the people <div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal">
What’s the first thing you do every morning? If you’re like
88% of the world’s population, the first thing you do every morning is check
your emails. Emails are our window to the world. We can instantly keep in touch
with a global market and be ‘in the know’ as soon as things happen. Arc
Reactions as a leading <a href="http://www.arcreactions.com/">Calgary Marketing
company</a> knows the importance of being out amongst your consumers, and
out<span style="mso-spacerun: yes;"> </span>NOW. The majority of mobile phone
users have their emails routed to their phones making emails a valuable force
in instant access. Whatever you feel about them, love them or hate them, emails
are an effective, irreplaceable business tool. </div>
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<br /></div>
<div class="MsoNormal">
Every business is constantly evolving to keep up with the
demands of consumers and in this daily quest to keep one step ahead of the
curve, the email campaign is key. As every Calgary marketing company knows, email
campaigns are a highly underrated device for keeping in touch with clients and
finding out what they want, need and would like as well as reminding them that
you are there and reacting to the changes of business and are at the top of the
game. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Modern emails are responsive, reactive tools that that allow
you a window into your customers, and possible customers, world. The tacking
ability on even the most simple email allows you to see how the customer
interacts with the information you send out, giving you the chance to refine
your future campaigns to make them extremely productive. By sending out a
targeted email you can reach your clients as a group, or separate the
demographics and achieve optimum results to a chosen group of people. Thinking
that you know what they want, and actually knowing what they want is the
difference between success and failure. Knowing your customers preferences arms
you with power to provide the service they want. And sometimes their
preferences are unexpected. </div>
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<br /></div>
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As a leading Calgary marketing company, we at <a href="http://www.arcreactions.com/">Arc Reactions</a> know the value of email
campaigns. We know how to keep relevant in an ever changing world of tastes.
They are cost effective and efficient when they are planned and executed on
trusted marketing principles. We make email campaigns work for your company. It
doesn’t matter where the market is going, or where your customers are, you can keep
up with them as they go with email campaigns by Arc Reactions. </div>
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<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-79161580355258558732014-05-01T13:28:00.001-07:002014-05-01T13:28:30.564-07:00Content VS social media<div dir="ltr" style="text-align: left;" trbidi="on">
... And the Winner is ...<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPUXnBdYo9ViKamijwh9pRMGFNTHh9GxYylUEM2PKxtbGjnv0_gj3h7KPkvSu7jzuLf7ii8pqnxf0weeM9xX_pzYrCWBFDW-3GN-QXPYFspzxG68NiZH7oTST082jCorjSicljJotvog/s1600/stock-illustration-5853965-question-mark.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPUXnBdYo9ViKamijwh9pRMGFNTHh9GxYylUEM2PKxtbGjnv0_gj3h7KPkvSu7jzuLf7ii8pqnxf0weeM9xX_pzYrCWBFDW-3GN-QXPYFspzxG68NiZH7oTST082jCorjSicljJotvog/s1600/stock-illustration-5853965-question-mark.jpg" height="320" width="243" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
The
newest buzz word in the marketing industry is Content Marketing, the
question it is posing is - will it replace social media? What do you
think? Let a seasoned and talented <a href="http://www.arcreactions.com/">Calgary Online Marketing</a> agency explain ...<br />
<br />
To
answer this question we need to understand what content marketing and
social media is, how it works, what it does and how it can be used as
leverage. <br />
<br />
<b>So What is Content Marketing?</b><br />
<br />
Content
marketing is the use of words to educate, inform or entertain to create
the attention that leads to buying. So it may be an article, video
advert or internet event that creates a lead, a sale or people to
advocate for your business. It is aimed at clients, customers and
potential clients. <i>The strength of content marketing is that it is structured. </i>Content
marketing is sleek, informative and well produced. Often the result of a
planned and directed campaign, content marketing has many faces but
always has the intent to persuade and inform.<br />
<br />
<b>How is Content Marketing different from Social media?</b> <br />
<br />
Social
media is a great network for testimonials. Twitter, Pinterest, LinkedIn
etc are all a vehicle for customers and potential customers to discuss
your product and services and do your promotion for you. As a Calgary
online marketing agency we use the right media for the right channel,
for the right purpose, for the right customer - because it works. As a
bi-product of active and effective social media you can reach out to
your chosen demographic directly, tap into their thoughts and produce
what they want, when they want it. This communication can result in
leads, sales or advocacy, but is often
less structured and conversational, and can be reactive too, as social
media is increasingly used as a customer support channel.<br />
<br />
The
goals of content marketing are consumption, then behavior. The goals of
social media are participation, then behavior. Knowing this will help
you successfully use each individually, or for an explosive marketing
campaign, combine them. <br />
<br />
<b>Social media is the new telephone. Content marketing is the new brochure.</b><br />
<br />
Michael Brenner said, "Content marketing and storytelling are as old as human beings.
We have always needed to find ways to convey important information in
useful and entertaining ways. Social media is just the latest evolution
in the way we can tell the stories. I think soon we will drop the
“social” and go back to calling it plain old “media.”"<br />
<br />
Will
marketing budgets towards content-focused marketing initiatives
potentially exceed those for social media marketing? It could well do.
But with all media - you need to know HOW to use it. Would you buy a
$6million thoroughbred to pull your plow? No, just as you wouldn't buy a
tandem to use as a wedding car.<br />
<br />
Content marketing uses
words intelligently to persuade, inform and educate. Social media gives
people an opportunity to network. Someone with a need to buy will use
both to make an informed decision, so both have a use. What it boils
down to is - what is the final deciding factor in making a buying
choice? Information in your brochure or web site, or something they read
on Facebook? Sometimes it's a toss up ....<br />
<br />
<br /></div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-42970725029903541552014-05-01T13:27:00.001-07:002014-05-01T13:27:20.242-07:00Guerilla marketing at it's finest ...<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
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Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-89669038135468422212014-04-30T15:21:00.001-07:002014-04-30T15:21:47.152-07:00Paradigm - creating your view of reality<div dir="ltr" style="text-align: left;" trbidi="on">
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<h2>
Paradigm</h2>
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<div class="inr_txtbox">
<div class="newspaper">
<b>Conception</b><br />
<br />
To create the marketing project for our concept company, Paradigm, we
were allowed carte blanche on all concepts of portfolio. The idea was
that the invented client had no precognitive ideas about how, why or
where the media should go and was happy to let<br />
us conceive, create and communicate the marketing message. The word
‘paradigm’ means in essence, ‘Your view of reality’. This idea that you
created your own reality was very exciting and quickly became the firm
foundation we knew we could weave into a credible, artistic and
spectacular campaign. The driving concept was that we used unfamiliar
and exotic images, infused with rich and opulent colour that had a
familiar atmosphere so the viewer could imagine themselves in that place
or in that setting.<br />
<br />
<b>Creation</b><br />
<br />
As with all successful media campaigns, there needed to be an anchor
running through all the images to link the company into a brand. We
decided to use a striking, easily interpreted letter based anchor
created in strong, contrasting colours that would not be lost amongst
the images, but would complement them and add a strong facet of
cohesion. Yellow is a colour traditionally associated with effervescence
so we chose a vibrant yellow in tone and hue. The complimentary colour
of yellow is blue, but we needed to be careful to select exactly the
right shade so that the word art ‘popped’ off the page. The brand logo
needed to be able to stand out from the exotic and intoxicating photo. A
simple spiral was digitally drawn to symbolize fashioning your own
path, and to follow the ‘creating of your own view of reality’
we free-styled the spiral giving it a bohemian appeal.<br />
<br />
<b>Communication</b><br />
<br />
The branding had purposeful placement so that the continuity of
concept flowed through the whole portfolio. Choosing the images for the
campaign became easy as we fused the colours of blue and yellow through
the graphics, or highlighted splashes of the colours naturally within
the image. By using digital manipulation we were able to match the
colors of the brand that were found in the photos perfectly fusing the
image and brand into one and solidifying the concepts behind the media.
We were thrilled with the artistic, expressive and professional outcome
of the project.<br />
<br />
http://www.arcreactions.com/paradigm/ </div>
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Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-1778758786812100032014-04-30T15:20:00.002-07:002014-04-30T15:20:37.918-07:00Calgary transparent plastic business cards - be on the crest of a new wave<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
The <a href="http://www.arcreactions.com/transparent-plastic-business-cards-2/">Calgary Transparent Business Card</a> ROCKS! <br />
<br />
How's
your business card? Ever heard the phrase 'Never judge a book by it's
cover'? Why do we have that phrase? Because every one does! There's
another one that is pretty common - 'first impressions count'. You bet
they do! And no where is it more important to have a sleek, sexy and
sophisticated impression as with you business card.<br />
<br />
So
what does your business card look like? Bad font ... Oh dear! Flimsy ...
bleugh.com. Trite design ... might as well get your 4 year old to
design it, at least it will have the 'aawwwwww' factor. Your business
card is the window to your company - the face you leave behind. Make it a
gorgeous one!<br />
<br />
Cool plastic is 'the now'.<br />
<br />
Calgary <a href="http://www.pinterest.com/arcreactions/transparent-business-cards-arc-reactions/">plastic business cards</a>
are sweeping the industry as they are the image everyone wants to be
remembered by. Durable, light weight and versatile they can be molded
into any genre and be designed to fit any brand. Whatever you want - it
can be done on a Calgary plastic business card.<br />
<br />
You
need to have the card that looks impressive and lasts forever, as the
human spirit seems to favor collecting things - business cards are the
obvious choice. Make sure yours is the card that takes pride of place.<br />
<br />
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Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-63753754996128684442014-04-30T15:19:00.000-07:002014-04-30T15:28:16.696-07:005 ways to make a brand - and not a logo...<div dir="ltr" style="text-align: left;" trbidi="on">
Brand vs Logo<br />
<br />
<a href="http://www.arcreactions.com/services/brand-development/">Branding</a>
- whats that? Do you know the difference between a brand and a logo? If
you don't - you may just miss out on the one of the strongest marketing
devices the can be relatively cheap to create and big on return. And it
goes deeper than just the marketing. A true brand gives your company
image kudos, elevates your status and makes you recognizable in the ever
increasing noise of the selling world, and that in turn brings the
nirvana of all marketing - leverage. Are you missing out big time?<br />
<br />
Your
judgement is only as good as your information, so to set the stage for
excellent information and therefore, supreme judgment, lets sort out
what is the difference between a brand and branding, and a logo.<br />
<br />
Logo:<br />
<br />
Often
described as an ideogram - and image that embodies something else,
which in our case is a company. Logo's are created to project a
corporate identity. For instance, a logo can be a clever juxtaposition
between typography that is so unique it is linked to a particular
company or product. Even 'No named' ranges are identified by packaging
style and color - in essence - a logo. <br />
<br />
Brand:<br />
<br />
"[A] burning scar [with] bankable value" - Business week. 'Nuff said.<br />
<br />
So how do you avoid a the product being recognized by logo, and get a burning scar of branding with bankable value?<br />
<br />
RESEARCH<br />
<br />
Know
your audience. This is the vital foundation of branding and if you
skimp here you'll never be able to recover. If you don't know what your
chosen demographic wants - how can you give it to them? <br />
<br />
A
brand has to be designed by your potential clients. You need to
research what they like, want they want, but most importantly, what
influences them. Your research needs to direct your brand in size,
shape, form, color, design and look because that's what makes the
difference. If you don;t already know - ask them.<br />
<br />
STRENGTH<br />
<br />
The
aim of all branding concept teams and graphic designers is to give the
company a strong identity, then give the identity a face. It must be
recognizable on it's own without an image or tagline, and without words.
It needs to be recognized instantly and it needs to speak to the user
as soon as it is seen. Your brand, which can include a well designed and
thought out logo, needs to stand on it's own two feet, or get crushed
in the crowded market it stands in.<br />
<br />
Coming up with a strong name can either be fun or a complete burden.
Regardless of whether it’s made up (Skype), a misspelling (Google), or a
simple word (Apple); it all goes back to your researched foundation marketing strategy. <br />
<br />
Be bold! Be brave! Think big! Your brand will blaze or trail - or be nothing at all.<br />
<br />
TRUST<br />
<br />
Your
brand has to build trust, or it just won't cut the mustard in the
business world. Your logo and the image it creates needs to make clients
open up and begin to look further, or to encourage them to think
outside of the box because YOU are the ones who make it. <br />
<br />
Imagine
anyone using logo that includes an apple with w bite out of it. What do
you think? Is this an Apple site or a rip off? Either way, Apple is
such a strong brand it is linked to any related images or designs in the
industry. If you decide it's linked and worth it, you trust it. <br />
<br />
HANDSOME<br />
<br />
A
strong brand is good looking. Let's face it, who is turned on by ugly?
If you're going to create a strong brand you need to stand out int he
industry noise, and good looking does it. Even if it's 'ripped off', a
strong brand comes out on top as company quality and consumer trust will
be linked to the stronger brand. Make it noticed! make it handsome!<br />
<br />
The
whole point of it being the best looking brand out there is to make an
impact. If you don't have to skills to make - hire an <a href="http://www.arcreactions.com/">excellent, talented graphic design company. </a><br />
<br />
Think skimping here won't make a difference?Take a look at the picture below - guess which one was done by a professional ...<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://cdn.smosh.com/sites/default/files/ftpuploads/bloguploads/1213/nailed-it-minon-cake2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://cdn.smosh.com/sites/default/files/ftpuploads/bloguploads/1213/nailed-it-minon-cake2.jpg" height="320" width="179" /></a></div>
<br />
<br />
<br />
<br />
<br />
Need I say more?<br />
<br />
DESIGN<br />
<br />
The
details are in the design. You don't need to dress it up with a side
order of cerebral brilliance and wash it down with a large gulp of
blatant marketing. This is a brand, something your company is to be
known by for a long time - possibly forever. Your brand needs to be
strong and eloquent and stand alone, your marketing campaigns are the
vehicle for brilliance. <br />
<br />
Break you design down into
elements and look at each one with a critical eye. Ask yourself, 'Does
this make my brand stronger?' If it doesn't - reject it. There is no
place for clever, whimsical, adaptive or sweet on the corporate branding
express.<br />
<br />
A full branding package includes a chosen
font family as well as
recommended measurements that are eventually enforced on all branded
objects/materials such as folders, envelopes, business cards, etc. There
is a psychology to color, are you a calming company, an exciting
company or an aggressive company - you need to figure this out, and how
your audience wants it portrayed. <br />
<br />
After that consider
shape - does your typography lean to a square, round or flower shape?
Do you want a angular image or a soft one? And to what scale?
Equivalent? Assorted? Descending? It all has a voice and you need to
know what it says, and to whom it speaks. NEVER forget your audience
drives your design, not you.<br />
<br />
Whatever you are trying
achieve, make sure you get a brand, not just a logo. If you haven't got
the skills needed - employ them! This is an image that you can't afford
to get wrong. Remember in 1985 when Coca Cola changed their formula?
There was an outrage that went on for month! Imagine what would have
happened if they had wanted to change their name or brand? Brands create
loyalty. Get it right from the start, then sit back and reap the
rewards of pure marketing genius...<br />
<br />
<br />
<br /></div>
Anonymoushttp://www.blogger.com/profile/13250176285776387582noreply@blogger.com0tag:blogger.com,1999:blog-4181546023676201666.post-57578408556798901332014-04-30T15:17:00.002-07:002014-04-30T15:36:18.369-07:007 deadly sins of Videography - and how to avoid them! <div dir="ltr" style="text-align: left;" trbidi="on">
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1 Apr 2014</div>
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<h2>
<a href="http://www.arcreactions.com/seven-deadly-sins-videography/">The seven deadly sins of Videography</a></h2>
<a href="http://vimeo.com/arcreactions">Video Rocks</a>.
There is no other way to say it. Placing a short video on your web
page, email campaign or social media will impress the search engines
bots, attract your audience and impart a huge amount of information in a
very short space of time. It’s a win/win all the way round, but it
seems few marketers have realised it. To be ahead of the curve all you
need to do is produce is a video worth watching. To make sure you don’t
make rookie mistakes, here is a list of the seven most common mistakes
that make your video draw attention to the video, rather than the
message behind it.<br />
<h2>
Headhunting</h2>
There is something born in every one of us that places a person’s
face fairly and squarely in front of us, center stage when we interact
with them. It works in real life, so it works in video – right? Erm… no.
Wrong – in fact, very wrong. Placing every subject in the center of
your frame makes a very monotonous video that means your viewers don’t
scan the whole frame. You want to draw the viewer in to the scene making
them a part of it, so you need them to digest the information that the
images have to give. By moving the focal point round the screen you make
the viewer’s work for the information and get them involved in every
inch of the screen. Just remember you’re making a <a href="http://www.pinterest.com/arcreactions/video-for-the-masses/">video</a>, not riding a merry go round. Give enough variety to make it interesting, not too much to make their heads spin.<br />
<h2>
Motorzooming</h2>
Most cameras have a zoom – and we all know a real cameraman uses
them. So if one is zoom at a time is good, seven zooms are better? Once
again – No. In fact a big no. The overuse of on-screen zooms is a common
but irritating mistake. Couple it with head hunting and you have a
recipe for vomit vision supreme that will make you remembered for all
the wrong reasons. It’s good for you to use zoom, you can even use it
frequently, but plan your shots and watch what speed you use to zoom in
and out.<br />
<h2>
Rooting</h2>
Rooting is death to the expression of style. Avoiding it gives you
the chance to stand out and make your video enticing and watchable,
inexperienced videographers take video by staying in one position
instead of looking for interesting angles. Everything can be viewed from
another angle, and finding the angle that fits the shot is the mark of a
watchable video. Think outside the box and put some thought into where
you can shoot from, even down to where people sit, stand or lean – or
you sit stand and lean.<br />
<h2>
Firehosing</h2>
You’ve seen how a fireman uses a hose, waving it all around the place
in broad wide sweeps covering as much ground as he possibly can. In
videography terms, less is definitely more. Panning all over the scene
is never necessary and doesn’t give the viewer time to take in all the
details and information in the scene as things are just going by way too
fast and the changing scenery makes it very busy. When you pan, be
steady and slow and once again, plan where and when you pan, and where
you start and stop for maximum effect.<br />
<h2>
Upstanding</h2>
So we all view our lives at eye level, that doesn’t mean your video
has to. The chances are you’ll be standing to shoot the video, so
nothing is more monotonous that shooting everything from standing
eye-level. You can do that in real life – why do you need a video of it
too? The key to <a href="http://www.arcreactions.com/services/videography/">good videography</a>
is, and always will be, planning. Mix the levels you shoot at,
something as simple as going up a few stairs for a shot, or kneeling
down freshens up a scene and makes it more watchable. Make a list of all
the simple ways you can vary heights and experiment with them.<br />
<h2>
Snapshotting</h2>
Snapshotting is another rookie mistake that can add to the vomit
vision feeling. It comes by capturing only two or three seconds per
shot. It takes the brains a few seconds to digest all that is in a shot,
and each section needs an introduction and cut away that gives the
viewer time to recognise the beginning and the end of the scene and
filter out the message between them. Look for images you can open and
close on that are engaging but so not over power the message and give
the time needed to prepare the minds of the viewers as you blow them
away.<br />
<h2>
Backlighting</h2>
We all have albums full of photos where the auto flash has not been
tripped and the subject is nothing more than a silhouette of shadow. The
same thing will happen with video if you do not pay attention to making
sure that there is enough light in each shot. Backlighting is when too
much light falls on the background instead of on the subject. Your
camera will create a 2d image of the subject you are shooting so the way
light is played in 3d does not translate through the lens. You will
need to plan extra light to shine on the front of the scenes even if you
shoot outdoors. Moving the subjects by turning them round or to more
even light may help, but it may also require lights or torches to make
the focus of your shot stand out.<br />
Plan, plan and plan again is the way to make a successful video that
is watchable, attractive and affordable. With a little practise and a
great story board to use as your map of shots, your company image will
be making headlines<br />
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