Our printing services

http://www.arcreactions.com/services/printing/

AR Printing Business Cards Standard Custom Finishes (UV Gloss, Spot UV, Foiling, Embossed, etc.)

Letterpress

Transparent Plastic

Postcards

Wedding Invites

Exclusive Custom Transparent Plastic Sets

Luxurious Custom Letterpress Sets

Brochures

Trade Show

Displays

Pocket Folders

Letterhead

Calendars

Thank You Cards

Printing

Where does printing fit into a digital world? Don’t be fooled. It may seem that digital is the new black, but good quality, creative print will never go out of fashion. If holding a piece of paper in your hands didn’t make a difference, no one would send out wedding invitations anymore. If getting noticed is your goal, nothing says, ‘Look at me – I’m unique AND important’, more than real print. And print has one attribute digital can never convey … the irrepressible feeling of luxury. The sense of touch still creates a bond that makes an impression on the psyche of a person. It is natural to want to reach out a touch something attractive, unique and appealing as it creates a link between emotion and memory.

The right printed material will make that connection every time it is seen, handled or remembered. The right printing inspires action and raises profile. The right printing can affect judgments. If you want to stand out, we can combine the best of Calgary custom print with print design and push the elements of marketing and graphic design to breath taking new heights. With Arc reactions, print design just hit a whole new era. To stand out in today’s constant barrage of images, text and moving pictures you need to have a strong and unique voice. By harnessing the versatile virtues that print allows you, you can create a one of a kind voice that still sings loud and clear after the event is over.The printed image is taken home and can be viewed again and again, and if it is successful – it will be given pride of place and etch a brand, your brand, into the memory of all who view it. In Calgary, Custom Print is creating a revolution in print design.

The sophisticated elements of graphic design and marketing have been fused into one in our creative studio, allowing printed media to become a driving force in public relations and marketing. We have so many options at our disposal at Arc Reactions we can make your voice heard, your company stand out and instantly convey a message about your brand. Custom print means exactly that – you create what you want, not try to retro fit traditional methods around your vision. The graphic design and print revolution starts here, be a part of something truly astounding. Create an image that suits your style, image and ethos. Blaze a trail with Arc Reactions. Why settle for a 2d image, when we can add a new dimension?

Bluenote coffee - delicious marketing...

http://www.arcreactions.com/bluenote-coffee/

Bluenote Coffee Vision

The vision and market branding of our concept client, Bluenote Coffee, came very fluidly and very rapidly. A marketing premise was already set by the title of the product, which described the quintessence of the brand. The concept that we felt would carry the most power in the current market was to make the brand completely transparent to the consumer.The campaign needed to reflect the timeless, honest simplicity of the product, to express it more succinctly, or an enforcement the old adage ‘it does what it say’s on the packet’ – it’s a laid back, blues themed coffee. These brand characteristics dictated which artistic avenue we needed to pursue, and allowed us to fully interpret, then mesh, two strong design concepts into a successful market branding influencing the current demographic trends.

Exploration

Before we started to consider the best graphic design for market branding, we needed to take into account the current demographic trends for coffee. We spent the time needed to analyze the most prolific user demographic, and sub demography’s, so we knew where the commonalities lay. After understanding the consumer tastes and needs, we then discussed concepts and the best graphic design that would reach the current demographic trends. This did not take long as creative process moved on rapidly and at an extremely high quality. It was a project that refreshed everyone with excitement and vigor, with many choices of themes and nuances that made a great design outstanding.

Completion

The substance of the Bluenote Coffee design portfolio was a play on the colour blue, with a sub topic of jazz motifs, to reinforce the brand to the consumer visually as well as through text. By using a monochrome we focused the attention on the jazz motif, bringing out the feelings expressed by the colour blue and the emotion of music. By visually stirring emotion within the consumer we forge a bond to the brand as these emotions attach the pleasing feeling of drinking coffee to the Bluenote brand. Blue suggests cool, deep, secure substance and is associated with a fresh, solid atmosphere, highlighted by music notes that lead the consumer to dream, relate to and bond with the brand, which is the essence of Bluenote Coffee.

Corporate image and branding ...

Corporate Image and Branding

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate image, mission statements defined corporate image, even pre-calculus factored corporate image (ok, so maybe I’m stretching it a bit), but these days corporate image is considered ‘old news’ and less than applicable. Anyone wandering down this dangerous train of thought could be building a kill switch into their company. Corporate image may no longer be the buzz word, but it should be the code you live by and at the center of all you do. Corporate image should mean excellence in everything.

Corporate image is the composite psychological impression consumers have of a company. It is little more than the public perception of your company rather than an actual reflection of its state or position. Every department, worker, correspondence and behavior sent out from your company makes up your corporate image. Good corporate image is vital to business growth and sustainability. So how do you create a corporate image that rivals Bill Gates in success and Mother Teresa in honesty? The fluid nature of corporate image makes keeping a positive position much harder. One unfortunate happening or decision, and you can switch from flavor of the month to dog of the day at the flip of a coin.

Establishing an image that is robust and consistent is the basic building block of a good image. If there is a foundation of positive image consistently coming from the company the buy in to trust is easier. For instance, if a client comes to visit and your selling your products from the back of an old 1930’s camper van with one headlight in the parking lot, the judgment is made about the quality of your company, integrity and product as a whole in an instant. If you send out your invoices on a crumpled piece of paper with a whacking great big coffee ring on it – don’t expect another order anytime soon.

Something as simple as a logo, letter head or web page expresses who you are and what you are about. First impressions aren’t one thing – they are the only thing! You only get one shot at a first impression, make sure it’s expressive. Make sure everything that leaves your company has the company theme on it. Get a great logo, go the extra mile with your printing, make your web design unforgettable. Spend a bit more to add a touch of luxury, go and find the talent you lack that makes the difference. These are all basic elements to establishing a robust corporate image that can weather a storm – or scandal –or two. Make sure your buildings are neat and tidy; your employees are positive and care about what they do, especially in the customer care department. It may sound anal, but it’s the way good images are made, and kept. With corporate image – consistency is the bomb.

Ploughing some capitol into marketing always raises the bar on corporate image. Innovative marketing companies know their trade and can add positive image with a good ROI. They are skilled at presenting a company in its best light and have experience on how to influence the public’s perception positively. Corporate image will always give you a good return ask any large company. They have budgets bigger than the gross national debt of a small country assigned to marketing to make sure their corporate image in always in the pink. Good marketing pays. If they can make a dental practice or colonic irrigation clinic look like as attractive as a trip to theme park, they can make your company look like a rival to Apple computers. It’s easy to get overwhelmed by your day to day business and forget to see the ‘whole’.

Once you have a good design and a great marketing plan for all your media and communication, all you have to concentrate on is the ‘human’ element of your company image. With something as important as the corporate image of your company, do not be afraid to ask around, interview marketing companies and see their portfolio. They are used to having their craft examined. They should be able to express what you envisage and nurture your ideas into a solid influencing image. Though the image that is a product of Bill Gates and Mother Theresa is a little disturbing…

http://www.arcreactions.com/corporate-image-and-branding/

Another amazing design from our studios that we are very proud of.

http://www.arcreactions.com/torren-smith/

Torren and Smith is our concept for a well-established business law firm – solid, dependable and constant. With design art you have to have a theme or concept in mind to direct the flow of the creativity. Selecting the right foundation to build the campaign on, is always critical to the final designs. Torren and Smith had a company image to uphold, and the graphical representation had to align itself with this branding.

The premise that the whole project needed to be based on was ‘classical’. Solid, dependable and constant all have an infinite appeal and excite feelings of trust, integrity and confidence. These are classic concepts and we wanted to play them to their full advantage. Twist The classical element had many options, but we wanted to give it a twist that allowed Torren and Smith to own the design concept. After a quick fire concept session we compiled a list of potential images that were unmistakeably classical, which we then detailed as to how we could produce them as an ‘alter ego’. Our aim was to take the two opposing themes and meld them into a new concept. In effect, make the classic – modern.

Color is always a huge investment in the voice of any media. It is as important as the art itself. Again our course was directed by the resolute identity of the company image making sure that we carried on the theme of ‘classical’, solidifying the company brand. Fusion The searing of old and new was steered by the use of black and white photography and familiar objects that expressed business, justice and the unchangeable.

The use of a well-recognized statue unmistakably suggested these three qualities, but to fuse it to the modern we had to take an unusual angle with an artistic lens to create an image that was intriguing and attractive without losing these essential qualities. A watch was used to infer a timeless aspect to justice, and a classical looking man in crisp attire for unchanging, and each was manipulated by intelligent use of photography to bring it around to a fresh appearance. The Logo was a clean line drawing of a column that also embodies the brand, and all these carefully planned and crafted aspects came together to achieved an unspoken strength, interwoven with art, that does not come about without perseverance, intelligence and flair.

Great graphic design is who we are

http://www.arcreactions.com/services/graphic-design/

AR Graphic Design Websites Printing Social Media Digital Brochures Integration into: Forms Digital Letterhead Business Cards Graphic Design We have one motto at Arc Reactions where graphic design is called for – DREAM BIG. We live in highly stylized world. Everything that is anything has an image. Images have been given a prestige that can express quality, style and ethos, giving a prominent voice to your company. Brands reflect business. Logos make memories. The holy grail of all marketing company is to make your logo brand evoke a response that is emotional, engaging and stimulating.

Cutting edge graphic design brand creation from THE most exciting and progressive Calgary Graphic Design team at Arc Reactions, is the standard we live by. And we will stop at nothing until we have achieved the extraordinary. There is no ‘Off the shelf’ option at Arc Reactions. Period. Graphic design is a process of taking an idea or concept and making it into an emotional experience. We use fresh, clean designs and look for creativity that pushes boundaries and sets new benchmarks. There are no limitations to good graphic design, and when art meets brand, there are no limitations to the audience they reach.

At Arc Reactions we have the most innovative, creative and visionary of Calgary graphic design teams that fuse sound marketing principles and breath taking art into brand prominence. We can take your existing look, fine-tune it, and transform it into a consumer experience that indelibly links your brand to a pleasant experience and makes it memorable. Our inventive and inspired graphic design process is lead by a team of dedicated and capable professionals that have a thirst for bringing your business forward. They have a large artistic armoury at their disposal and are not afraid to think creatively to produce exactly what you need, and what works. Unparalleled performance is our oxygen and we pride ourselves in being a tour de force in Calgary’s graphic design community.

When you commission Arc Reactions for a graphic design project, you commission a collaborative team that cares about your business. It’s not about producing visually stimulating images; it’s about producing visually stimulating images that move your company goals forward. Is it time you had the right image? Then it’s time you talked to Arc Reactions.

Design of the year for 2013

Here are a few of the designs of the year for 2013 according to a UK paper. Which is your favorite? http://www.telegraph.co.uk/culture/culturepicturegalleries/9940462/Designs-of-the-Year-2013.html

University OF Calgary Completed Website Design

http://www.arcreactions.com/university-calgary-reservoir-simulation-lab/

Done in a miraculously short timeframe Mission Statement At Arc Reactions we see a significant part our job to you, as creative research. Research is the backbone to some of the most spine chilling advances in our civilization – and we see it as fundamental to building your brand and defining your corporate image. A strong and visible corporate image is imperative to business in Calgary, indeed in all businesses, but to build a strong branding image you need to work from an infrastructure of perceptive empathy.

We believe that only after you truly understand something can you then be creative with it. It is through this change in perspective – this paradigm shift – that we can help you express the best of your company through its branding and marketing strategy. Where others see barriers in purposeful graphic design, print, website design, video services, branding, photography and social media, we see ladders and bridges that haven’t been built yet. Where others see generic design we see opportunities to push forward and creatively display the defining characteristics of your company to both your clients and your community. Graphic design, website design, marketing and creative solutions to corporate image is our life.

Our goal is to provide Calgary and the surrounding areas with an unparalleled marketing service that works. We care about what we do. We take pride in what we do. We stand by every campaign we are involved in. If it’s not perfect, it doesn’t leave the office. We would not be much of a company if we didn’t practice what we preach. That is why we actively engaged in the community around us – using our skills as marketers, innovators, designers, and planners – to help the community we live in. We actively and passionately support the arts, small business, and non-profit organizations in Calgary, the city over. We do this through unique ideas that are starting to have significant effects. Whatever we do, we do it with flair, passion and belief. Come and be a part of a revolution in marketing and online marketing. Start a new journey with a company that cares about you, your business, and the world around you. Be a part of Arc Reactions.

Great Website design

 If you listen to chatter at the gym and on the internet, building a strong, corporate branding web site is easy. Anyone can build a web site – and it’s true, they can. But simply building a web site, and building a successful, responsive, results driven web site that generates business and fulfills business goals that move your company forward, are not the same thing. Do you know the difference between professional web design and using premade templates or outsourcing? Your customer does.

The creative quality, technical direction and feel of your web site is what ignites the attraction and sears the corporate branding on to the customer. Ease of use, text, graphics, relevance, expression all play a part in an effective web site that demands to be explored. Your web site needs a voice to stand out amongst the sea of templates and the prepackaged web sites that bombard the senses of every person that logs on. That voice needs to be, loud, clear and attractive.

As a general rule, you can’t buy that off the shelf. Creating the most effective web site starts with knowing the value of your online real estate. What can that space do for you? We have the creative, technical and marketing experience to make you a one of a kind web site that will make the right first impression, have the quality behind it – the quality expected of any corporate brand – and keeps unfolding and impressing with a strong, clear voice that accurately states your company brand and what it can do for your customers.

Consumers are looking to spend their money somewhere, why not use your web site to make sure it’s you? Website Design is not about code and glitches, it’s about three words: TIME. RELEVANCE. USEABILITY. By taking advantage of our talented, creative and marketing minded website design team you are saving time, increasing relevance to your chosen demographic and making your biggest ‘shop window’ more useable, accessible and engaging. You’re in the business to make money, right? Our web development team know this is your goal, so they make it their goal, and have almost endless ways to help you fulfill it. Do you know the value of your online real estate and its relationship to your corporate branding? We do…and it starts with great website design. http://www.arcreactions.com/services/website-design/

The ROI on SEO

http://www.arcreactions.com/the-roi-on-seo/

The use of search engine optimized writing (SEO) has been the mainstay of all internet offerings for a long time. The cold hard fact is that anything that has been built around specific keywords will improve the pages performance in the rankings and the return on investment (ROI). In short, SEO optimization works … for a while. To keep ahead of these figure manipulating words, search engines continuously tweak or change the algorithms that control the ‘bots’ that collect the ranking data.

To get the best ROI on your SEO content make sure you follow the latest guidelines, but there are some basic rules that are not susceptible to the whim of the bots. It’s easy to do, but don’t get slavishly carried away with SEO, never forget you’re writing for humans not bots. No one wants to read content that is obviously optimized for search engine ranking – not even the bots! The search engines are looking for good quality, natural content and ranks it higher because excellent content sells.

The corporate image of a search engine is based on the quality of information it provides and turning out pages of trash does not impress the public. Help the bots recognize your page, but make sure the content is King – who wants to read bad content, no matter how high in the rankings it is? If you listen to the myths out in internet land, keyword density is 1/100, keywords need to be used in a title or subtitle and Elvis is alive and well and SEO copywriting in Dead Mans Fang NB. That may have been the case, but not so much now. Keyword density has moved over the make way for readable, informative and engaging content. Don’t worry about how many times you use a keyword, just use the key words naturally and concentrate on saying something enthusiastic, educated or intelligent. Who goes to the internet for fun anyway? Oh yeah, grumpy cat followers …

When writing SEO content think ‘Scrabble’ – in a way, that’s what the bots do. When you use a keyword, try and link it to other words. When the bots trawl a page the not only look for known keywords or phrases, they look for related keywords and synonyms. This is LSI or Latent Semantic Indexing. The bot is trying to match the words typed in to the search engine with an appropriate page, so the more it recognizes keywords and synonyms, the higher your page will be for that user. It is also a MASSIVE advantage to writing good content. If you can use a similar or linked word instead of the keyword over and over again, you’re not constantly trying to ram the keyword up the user’s nose. Believe me, they’re very picky about things like that.

The average length of a front page web ranking is 2,000. This is a tricky one to successfully incorporate. If content is King, 2,000 words of content does not always make you the best of the best of the best. If you can write an in depth report and have it educated and enchanting, do it! But if you can’t make it educated and enchanting – save yourself the shame! Throwing in bigger words and rewriting the question over and over again like you did in high school finals will not work. For instance; If you’re writing 2,000 words on the contents of your mothers wallet – stop when there is nothing left to say, even if it’s only 300 words. More isn’t always better with SEO, more sometimes just means … more.

Don’t be afraid to write round a long key word. For example, you can write based on ‘new car’ and the results will be high – so will the competition. Writing based around ‘How reliable is a new car’ narrows down the field and will get you higher in the rankings. A bonus is – you’ll come up in the ‘new car’ search rankings anyway. Answering a typical question a consumer may ask is always a good idea as it helps raise your perception as being authoritative and knowledgeable on the required subject.

One thing you need to do to optimize your optimization is to make sure you are shared. Any avenue that gets your link on a page boosts your rakings. Google+, forums, twitter, Facebook, Pinterest, blogs, etc all provide a double edged service. They get your name and company out there, but also leave a bread crumb trail of backlinks for the bots. The bots see the back link on other media and think, ‘This piece is really popular and relevant, everyone needs to know about it’, and voila! Bot propulsion. Taking a little time to write what is worth reading is the best ROI you can get on your SEO. It takes skill to write a great piece and make it SEO rich for the current batch of bots, but it can be done. Do what you need to make it worth your while or its waste of words – and a waste of space. Dare to make it so … or you can always turn it over to Elvis.

Online marketing and You

http://www.arcreactions.com/services/online-marketing/

With every day that goes by it seems more of our life is directed by the internet. As all the technology we use on a daily basis gets connected in a circle, we seem to rely on the internet for information for everything from directions to the nearest mailbox to directions for a successful life. The net is so information and rich and judgment poor it can be hard for your brand to stand out and be noticed. This online ‘white noise’ means that companies without that ‘wow’ factor or strong voice, can be drowned out or at least not live up to their full potential. How do you make your company stand out in an online world?

Hiring a marketing agency is the most effective way to propel your online marketing campaign into a successful business brand. For exponential business growth you need to garner the best customers, consumers and fans online. This cannot be done by merely creating a web site and hoping it can be found by those who need it. Online marketing success needs a carefully constructed, monitored and executed strategy that optimizes the ability to be seen amongst all the online white noise using ALL the available online real estate. Here at Arc Reactions we are more than a marketing agency. We make incredible use of all online options available in Calgary, wordpress design, web site design, social media and corporate branding, giving them their own identity and making them reach out to your customers and speak clearly to them. Being experts in Calgary wordpress design means that we can create an online presence for you that turns prospective clients into successful buyers.

Our passion lies in excellence and designing unique solutions to online marketing that keep you at the top of your game. If your goal is to grow your online business, or just grow online, we are the marketing agency that can help you achieve it. We know the value of online marketing, we know how to exert the power of the internet and we can take your company brand to your chosen market. Know how to market. Know Arc Reactions. Mission Statement At Arc Reactions we see a significant part our job to you, as creative research. Research is the backbone to some of the most spine chilling advances in our civilization – and we see it as fundamental to building your brand and defining your corporate image. A strong and visible corporate image is imperative to business in Calgary, indeed in all businesses, but to build a strong branding image you need to work from an infrastructure of perceptive empathy.

We believe that only after you truly understand something can you then be creative with it. It is through this change in perspective – this paradigm shift – that we can help you express the best of your company through its branding and marketing strategy. Where others see barriers in purposeful graphic design, print, website design, video services, branding, photography and social media, we see ladders and bridges that haven’t been built yet. Where others see generic design we see opportunities to push forward and creatively display the defining characteristics of your company to both your clients and your community. Graphic design, website design, marketing and creative solutions to corporate image is our life.

Our goal is to provide Calgary and the surrounding areas with an unparalleled marketing service that works. We care about what we do. We take pride in what we do. We stand by every campaign we are involved in. If it’s not perfect, it doesn’t leave the office. We would not be much of a company if we didn’t practice what we preach. That is why we actively engaged in the community around us – using our skills as marketers, innovators, designers, and planners – to help the community we live in. We actively and passionately support the arts, small business, and non-profit organizations in Calgary, the city over. We do this through unique ideas that are starting to have significant effects. Whatever we do, we do it with flair, passion and belief. Come and be a part of a revolution in marketing and online marketing. Start a new journey with a company that cares about you, your business, and the world around you. Be a part of Arc Reactions.