Tuesday, 11 February 2014

How to use graphic design

How graphic design and online marketing are inextricably linked.

If you're a business person you are more than fully aware of the importance of first impressions. EVERYTHING that leaves your company is creating a first impression somewhere, so you need ot be sure that that impression is the one you want to portray. With the onslaught of digital media, your first impression doesn't even need to leave your company - people will come to you.

If you surf a couple of forums or read a few company sponsored tutorials it's easy to get the impression that building your own online marketing campaign is easy, and in some ways it is, but building a persuasive, impressive and completely enticing online presence that has that 'Wow' factor is not. First impressions count, so your online marketing from the header to the last pixel of footer, needs to be mind blowingly astounding to stand out in the crowd. The internet is jam packed full of mediocre, badly filled web pages that constitute the white noise of online marketing. To drown it out you need to have your online marketing created by graphic design. In short where web pages are considered - Graphic Design Sells.

By incorporating graphic design into your web site you add a stylish dimension that reflects on your company image. You begin the create brand with every inch of your online real estate. In effect, using a graphic design service maximizes the impact of every page and makes people WANT to read your web site. Your bounce rate will lower, your page views and pages viewed will increase without you having to do a thing. It's win / win situation with you in complete control of where you herd your customers, and your potential customers.

One of the reasons that using a graphic design service in your online marketing is so effective, is that the cohesion a styled campaign produces also solidifies a company brand. Every image, text and layout can reinforce your brand visually, using another part of the brain to infuse with your company image and make it memorable. So memorable you wont have to change it for a long time.

Graphic design may be considered an outlay, but the return is more than worth it. It also lays the foundation for future work, making them an 'add on' rather than a total campaign. It will also free up a lot of your time getting frustrated over sketchy pencil lines on scraps of paper as you try and design the 'Wow' factor into your web site - taking you away from running your company. Sometimes working harder isn't whats needed, sometimes you need to work smarter - and there's no smarter decision than using graphic design in your online marketing.

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