Using power words that sell

Using Power Words That Sell

People buy on emotion. It’s the ‘I HAVE to HAVE IT!’ syndrome. Marketing is the power to use words and images to increase and encourage that type of thinking. Every inch of a marketing campaign is planned and designed right down to the choice, placement and type of words that are used. Your company image expressed in a complete image so everything has to carry the most power it can in the shortest amount of time. Using power words is one way to increase the success of your marketing with little effort.

Which is more attractive to you? Do you want to buy a car – or a new car? The use of power words can sum up the value and benefits of your company and evoke the kind of emotions that make a sale, or even better, where the purchaser has the overwhelming desire to buy. There is a lot of traffic on the internet and you need to use the words and imagery that attracts people to your site. 

Here are some power words that if you use wisely can help you achieve this:

successful	absolutely	new
professional	guaranteed	unique
tested	improved	immediately
limited	simple	powerful
large	popular	exclusive
valuable	how to	endorsed
unlimited	economical	fundamental
luxury	suddenly	perspective
launching	skilled	reliable

These are power words as they reassure, creating the trust with your buyer that they are getting the product they want of a quality they want, and that’s easy to test out. What sounds more attractive; a powerful pressure washer, or a pressure washer? If you have a product or service you can play around with the words and see what fits your company. Are you a reliable company – or a luxury one? Are you exclusive? Popular or professional? These are all words that build a company image so use them to make them be positive. Every word you use, or don’t use, will say something about your company.

Make sure you explore different options as different mixes create different emotions, but limit how many power words you use at once. An absolutely reliable company is better than an absolutely, guaranteed, well endorsed, skilled reliable company as too many power words make you seem desperate or even worse – like a lie. It’s the same with adding impatient words like ‘super’, ‘mega’ or ‘ultra’ to power words. 

If you’re a young, hip manufacturer of street wear then being an ‘ultra popular, super guaranteed, hip and happening company’ is OK. If you make high quality crystal wedding jewelry it may be wise to think again. 

Here are few more words that are power words:

better	creative	enormous
spotlight	useful	survival
affordable	power	now
unlock	fortune	authentic
announcing	ultimate	gift
introducing	practical	focus
wanted	attractive	lowest
interesting	challenge	approved
highest	expert	advice
innovative	compare	beautiful

These are words that create emotion. Using the same rules you used to create trust, you can use emotional words. Are you a salesman – or an expert? Are you introducing a practical innovation to save time and money, or simply showing them your products? It’s all about how you say it, as to how they perceive it. Knowledge is power, but knowing the power of words leads you to the wisdom of using them.

Nothing is more important to the marketing of your company than the words you chose to represent it. With a little exploration you can create copy that sells and entice the traffic you need to your website. Do not be afraid with words, you cannot play around too much. If it doesn’t work, backspace and try another. Use another web site you really like as a guide. What power words do they use? How do they use them? Which ones speak to you? What can you do to create the same power with your copy?

Copy needs to be infused with power or your website will become lost in the white noise that is the jungle of the internet. Be brave! Stand out! Be bold! And attract the customers that are ready to buy with the use of successful power words.