Our printing services

http://www.arcreactions.com/services/printing/

AR Printing Business Cards Standard Custom Finishes (UV Gloss, Spot UV, Foiling, Embossed, etc.)

Letterpress

Transparent Plastic

Postcards

Wedding Invites

Exclusive Custom Transparent Plastic Sets

Luxurious Custom Letterpress Sets

Brochures

Trade Show

Displays

Pocket Folders

Letterhead

Calendars

Thank You Cards

Printing

Where does printing fit into a digital world? Don’t be fooled. It may seem that digital is the new black, but good quality, creative print will never go out of fashion. If holding a piece of paper in your hands didn’t make a difference, no one would send out wedding invitations anymore. If getting noticed is your goal, nothing says, ‘Look at me – I’m unique AND important’, more than real print. And print has one attribute digital can never convey … the irrepressible feeling of luxury. The sense of touch still creates a bond that makes an impression on the psyche of a person. It is natural to want to reach out a touch something attractive, unique and appealing as it creates a link between emotion and memory.

The right printed material will make that connection every time it is seen, handled or remembered. The right printing inspires action and raises profile. The right printing can affect judgments. If you want to stand out, we can combine the best of Calgary custom print with print design and push the elements of marketing and graphic design to breath taking new heights. With Arc reactions, print design just hit a whole new era. To stand out in today’s constant barrage of images, text and moving pictures you need to have a strong and unique voice. By harnessing the versatile virtues that print allows you, you can create a one of a kind voice that still sings loud and clear after the event is over.The printed image is taken home and can be viewed again and again, and if it is successful – it will be given pride of place and etch a brand, your brand, into the memory of all who view it. In Calgary, Custom Print is creating a revolution in print design.

The sophisticated elements of graphic design and marketing have been fused into one in our creative studio, allowing printed media to become a driving force in public relations and marketing. We have so many options at our disposal at Arc Reactions we can make your voice heard, your company stand out and instantly convey a message about your brand. Custom print means exactly that – you create what you want, not try to retro fit traditional methods around your vision. The graphic design and print revolution starts here, be a part of something truly astounding. Create an image that suits your style, image and ethos. Blaze a trail with Arc Reactions. Why settle for a 2d image, when we can add a new dimension?

Bluenote coffee - delicious marketing...

http://www.arcreactions.com/bluenote-coffee/

Bluenote Coffee Vision

The vision and market branding of our concept client, Bluenote Coffee, came very fluidly and very rapidly. A marketing premise was already set by the title of the product, which described the quintessence of the brand. The concept that we felt would carry the most power in the current market was to make the brand completely transparent to the consumer.The campaign needed to reflect the timeless, honest simplicity of the product, to express it more succinctly, or an enforcement the old adage ‘it does what it say’s on the packet’ – it’s a laid back, blues themed coffee. These brand characteristics dictated which artistic avenue we needed to pursue, and allowed us to fully interpret, then mesh, two strong design concepts into a successful market branding influencing the current demographic trends.

Exploration

Before we started to consider the best graphic design for market branding, we needed to take into account the current demographic trends for coffee. We spent the time needed to analyze the most prolific user demographic, and sub demography’s, so we knew where the commonalities lay. After understanding the consumer tastes and needs, we then discussed concepts and the best graphic design that would reach the current demographic trends. This did not take long as creative process moved on rapidly and at an extremely high quality. It was a project that refreshed everyone with excitement and vigor, with many choices of themes and nuances that made a great design outstanding.

Completion

The substance of the Bluenote Coffee design portfolio was a play on the colour blue, with a sub topic of jazz motifs, to reinforce the brand to the consumer visually as well as through text. By using a monochrome we focused the attention on the jazz motif, bringing out the feelings expressed by the colour blue and the emotion of music. By visually stirring emotion within the consumer we forge a bond to the brand as these emotions attach the pleasing feeling of drinking coffee to the Bluenote brand. Blue suggests cool, deep, secure substance and is associated with a fresh, solid atmosphere, highlighted by music notes that lead the consumer to dream, relate to and bond with the brand, which is the essence of Bluenote Coffee.

Corporate image and branding ...

Corporate Image and Branding

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate image, mission statements defined corporate image, even pre-calculus factored corporate image (ok, so maybe I’m stretching it a bit), but these days corporate image is considered ‘old news’ and less than applicable. Anyone wandering down this dangerous train of thought could be building a kill switch into their company. Corporate image may no longer be the buzz word, but it should be the code you live by and at the center of all you do. Corporate image should mean excellence in everything.

Corporate image is the composite psychological impression consumers have of a company. It is little more than the public perception of your company rather than an actual reflection of its state or position. Every department, worker, correspondence and behavior sent out from your company makes up your corporate image. Good corporate image is vital to business growth and sustainability. So how do you create a corporate image that rivals Bill Gates in success and Mother Teresa in honesty? The fluid nature of corporate image makes keeping a positive position much harder. One unfortunate happening or decision, and you can switch from flavor of the month to dog of the day at the flip of a coin.

Establishing an image that is robust and consistent is the basic building block of a good image. If there is a foundation of positive image consistently coming from the company the buy in to trust is easier. For instance, if a client comes to visit and your selling your products from the back of an old 1930’s camper van with one headlight in the parking lot, the judgment is made about the quality of your company, integrity and product as a whole in an instant. If you send out your invoices on a crumpled piece of paper with a whacking great big coffee ring on it – don’t expect another order anytime soon.

Something as simple as a logo, letter head or web page expresses who you are and what you are about. First impressions aren’t one thing – they are the only thing! You only get one shot at a first impression, make sure it’s expressive. Make sure everything that leaves your company has the company theme on it. Get a great logo, go the extra mile with your printing, make your web design unforgettable. Spend a bit more to add a touch of luxury, go and find the talent you lack that makes the difference. These are all basic elements to establishing a robust corporate image that can weather a storm – or scandal –or two. Make sure your buildings are neat and tidy; your employees are positive and care about what they do, especially in the customer care department. It may sound anal, but it’s the way good images are made, and kept. With corporate image – consistency is the bomb.

Ploughing some capitol into marketing always raises the bar on corporate image. Innovative marketing companies know their trade and can add positive image with a good ROI. They are skilled at presenting a company in its best light and have experience on how to influence the public’s perception positively. Corporate image will always give you a good return ask any large company. They have budgets bigger than the gross national debt of a small country assigned to marketing to make sure their corporate image in always in the pink. Good marketing pays. If they can make a dental practice or colonic irrigation clinic look like as attractive as a trip to theme park, they can make your company look like a rival to Apple computers. It’s easy to get overwhelmed by your day to day business and forget to see the ‘whole’.

Once you have a good design and a great marketing plan for all your media and communication, all you have to concentrate on is the ‘human’ element of your company image. With something as important as the corporate image of your company, do not be afraid to ask around, interview marketing companies and see their portfolio. They are used to having their craft examined. They should be able to express what you envisage and nurture your ideas into a solid influencing image. Though the image that is a product of Bill Gates and Mother Theresa is a little disturbing…

http://www.arcreactions.com/corporate-image-and-branding/

Another amazing design from our studios that we are very proud of.

http://www.arcreactions.com/torren-smith/

Torren and Smith is our concept for a well-established business law firm – solid, dependable and constant. With design art you have to have a theme or concept in mind to direct the flow of the creativity. Selecting the right foundation to build the campaign on, is always critical to the final designs. Torren and Smith had a company image to uphold, and the graphical representation had to align itself with this branding.

The premise that the whole project needed to be based on was ‘classical’. Solid, dependable and constant all have an infinite appeal and excite feelings of trust, integrity and confidence. These are classic concepts and we wanted to play them to their full advantage. Twist The classical element had many options, but we wanted to give it a twist that allowed Torren and Smith to own the design concept. After a quick fire concept session we compiled a list of potential images that were unmistakeably classical, which we then detailed as to how we could produce them as an ‘alter ego’. Our aim was to take the two opposing themes and meld them into a new concept. In effect, make the classic – modern.

Color is always a huge investment in the voice of any media. It is as important as the art itself. Again our course was directed by the resolute identity of the company image making sure that we carried on the theme of ‘classical’, solidifying the company brand. Fusion The searing of old and new was steered by the use of black and white photography and familiar objects that expressed business, justice and the unchangeable.

The use of a well-recognized statue unmistakably suggested these three qualities, but to fuse it to the modern we had to take an unusual angle with an artistic lens to create an image that was intriguing and attractive without losing these essential qualities. A watch was used to infer a timeless aspect to justice, and a classical looking man in crisp attire for unchanging, and each was manipulated by intelligent use of photography to bring it around to a fresh appearance. The Logo was a clean line drawing of a column that also embodies the brand, and all these carefully planned and crafted aspects came together to achieved an unspoken strength, interwoven with art, that does not come about without perseverance, intelligence and flair.

Great graphic design is who we are

http://www.arcreactions.com/services/graphic-design/

AR Graphic Design Websites Printing Social Media Digital Brochures Integration into: Forms Digital Letterhead Business Cards Graphic Design We have one motto at Arc Reactions where graphic design is called for – DREAM BIG. We live in highly stylized world. Everything that is anything has an image. Images have been given a prestige that can express quality, style and ethos, giving a prominent voice to your company. Brands reflect business. Logos make memories. The holy grail of all marketing company is to make your logo brand evoke a response that is emotional, engaging and stimulating.

Cutting edge graphic design brand creation from THE most exciting and progressive Calgary Graphic Design team at Arc Reactions, is the standard we live by. And we will stop at nothing until we have achieved the extraordinary. There is no ‘Off the shelf’ option at Arc Reactions. Period. Graphic design is a process of taking an idea or concept and making it into an emotional experience. We use fresh, clean designs and look for creativity that pushes boundaries and sets new benchmarks. There are no limitations to good graphic design, and when art meets brand, there are no limitations to the audience they reach.

At Arc Reactions we have the most innovative, creative and visionary of Calgary graphic design teams that fuse sound marketing principles and breath taking art into brand prominence. We can take your existing look, fine-tune it, and transform it into a consumer experience that indelibly links your brand to a pleasant experience and makes it memorable. Our inventive and inspired graphic design process is lead by a team of dedicated and capable professionals that have a thirst for bringing your business forward. They have a large artistic armoury at their disposal and are not afraid to think creatively to produce exactly what you need, and what works. Unparalleled performance is our oxygen and we pride ourselves in being a tour de force in Calgary’s graphic design community.

When you commission Arc Reactions for a graphic design project, you commission a collaborative team that cares about your business. It’s not about producing visually stimulating images; it’s about producing visually stimulating images that move your company goals forward. Is it time you had the right image? Then it’s time you talked to Arc Reactions.

Design of the year for 2013

Here are a few of the designs of the year for 2013 according to a UK paper. Which is your favorite? http://www.telegraph.co.uk/culture/culturepicturegalleries/9940462/Designs-of-the-Year-2013.html

University OF Calgary Completed Website Design

http://www.arcreactions.com/university-calgary-reservoir-simulation-lab/

Done in a miraculously short timeframe Mission Statement At Arc Reactions we see a significant part our job to you, as creative research. Research is the backbone to some of the most spine chilling advances in our civilization – and we see it as fundamental to building your brand and defining your corporate image. A strong and visible corporate image is imperative to business in Calgary, indeed in all businesses, but to build a strong branding image you need to work from an infrastructure of perceptive empathy.

We believe that only after you truly understand something can you then be creative with it. It is through this change in perspective – this paradigm shift – that we can help you express the best of your company through its branding and marketing strategy. Where others see barriers in purposeful graphic design, print, website design, video services, branding, photography and social media, we see ladders and bridges that haven’t been built yet. Where others see generic design we see opportunities to push forward and creatively display the defining characteristics of your company to both your clients and your community. Graphic design, website design, marketing and creative solutions to corporate image is our life.

Our goal is to provide Calgary and the surrounding areas with an unparalleled marketing service that works. We care about what we do. We take pride in what we do. We stand by every campaign we are involved in. If it’s not perfect, it doesn’t leave the office. We would not be much of a company if we didn’t practice what we preach. That is why we actively engaged in the community around us – using our skills as marketers, innovators, designers, and planners – to help the community we live in. We actively and passionately support the arts, small business, and non-profit organizations in Calgary, the city over. We do this through unique ideas that are starting to have significant effects. Whatever we do, we do it with flair, passion and belief. Come and be a part of a revolution in marketing and online marketing. Start a new journey with a company that cares about you, your business, and the world around you. Be a part of Arc Reactions.