Thursday, 23 January 2014

Calgary Plastic Cards

Calgary Plastic Cards

Calgary Plastic Cards Website Design

Calgary Plastic Cards is a revolutionary Calgary graphic design company that can turn your company image into a corporate brand. Right at the crest of wave, Calgary plastic cards provides a complete service for making one of a kind business cards, or wallet sized cards for any purpose. These innovative cards are stylish and functional and can serve a multitude of uses. Building a web site to reflect this forward thinking, sophisticated yet pragmatic product was going to showcase our skills and we wanted to ensure we matched the ground breaking style of the product.

The development concept was to make the web pages focus on the images of the product. By making a frame round a central panel and recessing the background by judicial use of color, the perfect backdrop is set to create a focal point that thrusts the images into prominence. By using this framed approach to every page a cohesion is achieved that binds the site esthetically and creates a familiarity for the user. Black was the ideal color to use as a frame as it adds a depth and makes a strong statement about where the artistic boundary lies. The frame also allowed the flexibility needed to accommodate the differing sizes and resolutions used in hand held and mobile devices. The quality of the web page on these devices had to be as accurate as monitor images to maintain the integrity of the brand.

The logo was added as a static image in the top right hand corner to add a pop of color on every page, and a navigation button to automatically direct you back to the logo in a cycle. By continually referencing the brand and using the brand colors solidifies the corporate image and grounds the design to a foundation. This also allowed the composition to embrace color to showcase the product. A simple menu was added with a subtle block indicator reflecting brand colors for easy navigation and positive corporate image reinforcement.

A video was added without text that brought out the unique qualities of Plastic Cards in a simple, easy to digest format. It also added another device to feed a different sense making the product more memorable, and bonding the viewer to the brand.

The success of the website was immediate and apparent, with Calgary Plastic Cards making full use of their custom website and unique wordpress design to propel them to achieving their business goals.

At Arc Reactions we see a significant part our job to you, as creative research.  Research is the backbone to some of the most spine chilling advances in our civilization – and we see it as fundamental to building your brand and defining your corporate image.  A strong and visible corporate image is imperative to business in Calgary, indeed in all businesses, but to build a strong branding image you need to work from an infrastructure of perceptive empathy. We believe that only after you truly understand something can you then be creative with it.  It is through this change in perspective – this paradigm shift – that we can help you express the best of your company through its branding and marketing strategy.

Where others see barriers in purposeful graphic design, print, website design, video services, branding, photography and social media, we see ladders and bridges that haven’t been built yet.  Where others see generic design we see opportunities to push forward and creatively display the defining characteristics of your company to both your clients and your community.

Graphic design, website design, marketing and creative solutions to corporate image is our life. Our goal is to provide Calgary and the surrounding areas with an unparalleled marketing service that works. We care about what we do. We take pride in what we do. We stand by every campaign we are involved in. If it’s not perfect, it doesn’t leave the office.

We would not be much of a company if we didn’t practice what we preach.  That is why we actively engaged in the community around us – using our skills as marketers, innovators, designers, and planners – to help the community we live in.  We actively and passionately support the arts, small business, and non-profit organizations in Calgary, the city over.  We do this through unique ideas that are starting to have significant effects. Whatever we do, we do it with flair, passion and belief. Come and be a part of a revolution in marketing and online marketing. Start a new journey with a company that cares about you, your business, and the world around you. Be a part of Arc Reactions.

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